{"id":68920,"date":"2024-12-09T12:11:38","date_gmt":"2024-12-09T10:11:38","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=68920"},"modified":"2024-12-09T12:11:39","modified_gmt":"2024-12-09T10:11:39","slug":"sony-middle-east-and-africa-hosts-the-2nd-edition-of-sony-alpha-festival-to-empower-saudi-arabias-creators","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2024\/12\/09\/sony-middle-east-and-africa-hosts-the-2nd-edition-of-sony-alpha-festival-to-empower-saudi-arabias-creators\/","title":{"rendered":"Sony Middle East and Africa hosts the 2nd edition of Sony Alpha Festival to Empower Saudi Arabia\u2019s Creators"},"content":{"rendered":"\n

A platform where art meets technology, the event features notable Sony ambassadors and advanced workshops<\/mark><\/strong><\/em><\/p>\n\n\n\n

Sony Middle East and Africa<\/a><\/strong> hosted the 2nd<\/sup> edition of Sony Alpha Festival, a transformative event celebrating photography and creativity, designed to empower Saudi Arabia\u2019s content creators. <\/p>\n\n\n\n

The festival was held on 7th<\/sup> December at Sidra Arts, Jax District, Riyadh, providing a unique opportunity for the local creative community to experience, learn, and share Sony\u2019s advanced digital imaging products in an environment where art meets technology.<\/p>\n\n\n\n

The festival offered live experience zones, enabling creators to explore Sony\u2019s Alpha cameras, and lenses in settings inspired by factual life scenarios, pushing the boundaries of artistic expression. <\/p>\n\n\n\n

\"\"
Sony Middle East and Africa hosts the 2nd edition of
Sony Alpha Festival to Empower Saudi Arabia\u2019s Creators<\/figcaption><\/figure>\n\n\n\n

Participants captured striking visuals in areas designed for fashion catwalks, sports action, and dynamic fire and water simulations. Workshops and masterclasses led by experts enhanced learning, covering advanced techniques in lighting, food composition, and cinematic storytelling.<\/p>\n\n\n\n

In light of<\/a> these efforts by Sony to groom local talent and contribute to creative economy, the festival had Sony Ambassadors including food videography and photography expert, Raneen Joudah; Saudi landscape photographer Abdulaziz Albalawi; and portrait photographer and art director Hossam Antikka.

Attendees also experienced some of Sony’s newest Alpha series cameras, such as the groundbreaking Alpha 1 II and Alpha 9III, designed to set new benchmarks in professional photography and videography as well as the versatile and highly capable Alpha 7R V with AI-based autofocus capabilities for unparalleled precision and the Alpha 7 IV with S-Cinetone\u2122.\u00a0 <\/p>\n\n\n\n

Innovation is at the heart of Sony’s vision of making digital imaging tools that inspire creators and help them turn their dreams into reality.<\/p>\n\n\n\n

\"\"
Sony Middle East and Africa hosts
the 2nd edition of Sony Alpha Festival to Empower Saudi Arabia\u2019s Creators<\/figcaption><\/figure>\n\n\n\n

With Saudi Arabia\u2019s digital content market projected to reach SAR 16\u201320 billion ($4.3\u20135.3 billion) by 2030, according to a report by the Trend Corporation in collaboration with the Riyadh Chamber of Commerce and Industry, the second edition of Sony Alpha Festival was perfectly positioned to support this growth. <\/p>\n\n\n\n

By providing creators with the skills and technologies they need, the festival played a key role in empowering the local creative community to thrive in this rapidly expanding field.<\/p>\n\n\n\n

Jobin Joejoe, Managing Director, Sony Middle East and Africa<\/strong>, said, \u201cSaudi Arabia\u2019s digital content market is thriving, owning to this photographers, videographers, and content creators need to continuously upgrade with the right skills and products to meet industry demands. <\/em><\/p>\n\n\n\n

\"\"
Sony Middle East and Africa hosts the 2nd edition of Sony Alpha Festival to Empower Saudi Arabia\u2019s Creators<\/figcaption><\/figure>\n\n\n\n

annual Alpha Festival is a platform for these creators to learn, connect, and innovate. We are grateful for the success of the second edition for this event, here in Riyadh. <\/em><\/p>\n\n\n\n

Content creators of today are empowered, and we want to aid them in achieving their best potential through our offerings and this festival. <\/em><\/p>\n\n\n\n

Through workshops, hands-on experiences, and insights from Sony Ambassadors, the event reinforced Sony\u2019s purpose of \u2018filling the world with emotion through the power of creativity and technology.<\/em>\u2019\u201d<\/p>\n\n\n\n

The Sony Alpha Festival attracted the Kingdom\u2019s leading photographers, videographers, vloggers, and aspiring creators, fostering connections and showcasing a seamless integration of artistry and technology.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A platform where art meets technology, the event features notable Sony ambassadors and advanced workshops Sony Middle East and Africa hosted the 2nd edition of Sony Alpha Festival, a transformative event celebrating photography and creativity, designed to empower Saudi Arabia\u2019s content creators. 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