{"id":66531,"date":"2024-09-17T13:12:20","date_gmt":"2024-09-17T10:12:20","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=66531"},"modified":"2025-04-12T15:23:47","modified_gmt":"2025-04-12T13:23:47","slug":"puma-partners-with-payrails-to-transform-mena-online-payments-and-improve-the-shopping-experience-for-customers-worldwide","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2024\/09\/17\/puma-partners-with-payrails-to-transform-mena-online-payments-and-improve-the-shopping-experience-for-customers-worldwide\/","title":{"rendered":"PUMA partners with Payrails to transform MENA Online Payments and improve the shopping experience for customers worldwide"},"content":{"rendered":"\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\u25cf\u00a0 \u00a0\u00a0\u00a0\u00a0 <strong><u>PUMA to enhance their MENA market payment offering through the partnership and better serve existing markets by offering more payment options worldwide.<\/u><\/strong><\/mark><\/p>\n\n\n\n<p><strong><u><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\u25cf\u00a0 \u00a0\u00a0\u00a0\u00a0 Careem, Just Eat Takeaway, Vinted and InDrive are just some of the clients that Payrails already has successful collaborations with.<\/mark><\/u><\/strong><\/p>\n\n\n\n<p><strong><u><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\u25cf\u00a0 \u00a0\u00a0\u00a0\u00a0 Payrails allows enterprises to build, operate, and scale Payment Solutions with their advanced unified Payment Platform.<\/mark><\/u><\/strong><\/p>\n\n\n\n<p>Payrails, the leading payment operating system for global enterprises, has today announced a partnership with PUMA to improve the sports brand\u2019s online MENA shopping experience for customers.<\/p>\n\n\n\n<p> The collaboration will mean MENA shoppers have a wider variety of payment options and receive a more seamless buying experience &#8211; no matter where they live or with what method they choose to pay. PUMA will also benefit from improved payment authorization rates and will be able to enter new markets faster while better serving existing ones.<\/p>\n\n\n\n<p>Payrails enables enterprises to build, operate, and scale payment solutions without the need for costly and complex in-house infrastructure. Its modular technology and payment provider-agnostic approach will integrate seamlessly with PUMA&#8217;s existing systems &#8211;&nbsp; reducing technical complexity and improving operational efficiency.<\/p>\n\n\n\n<p>Payrails&#8217; technology will mark a leap forward for PUMA\u2019s payment processing by supporting the integration of multiple payment service providers (PSPs) and alternative payment methods (APMs) across MENA.<\/p>\n\n\n\n<p>Its automatic payment routing intelligently directs payments to the most appropriate provider based on factors such as processing fees, purchase location, transaction value, and risk. This optimization not only increases payment authorization rates and global coverage, but also ensures payments are handled seamlessly and cost-efficiently.<\/p>\n\n\n\n<p>Through this partnership, PUMA customers shopping online will benefit from localized experiences, featuring dynamic payment pages customized to their specific needs. This includes a suite of personalized payment options and an improved, user-friendly checkout experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2024\/09\/PUMA--1024x682.jpeg\" alt=\"\" class=\"wp-image-66533\" srcset=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2024\/09\/PUMA--1024x682.jpeg?v=1726135907 1024w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2024\/09\/PUMA--300x200.jpeg?v=1726135907 300w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2024\/09\/PUMA--768x512.jpeg?v=1726135907 768w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2024\/09\/PUMA--1536x1023.jpeg?v=1726135907 1536w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2024\/09\/PUMA-.jpeg?v=1726135907 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cWe are excited to join forces with PUMA as a global payment technology partner to build seamless checkout experiences for shoppers anywhere in the world,\u201d said Orkhan Abdullayev, CEO and Co-Founder of Payrails. <\/p>\n\n\n\n<p>\u201cDesigned for enterprises, our advanced payment platform provides iconic brands like PUMA the flexibility and scalability they need to deliver exceptional customer experiences globally. Leveraging our technology and expertise, PUMA will be able to improve checkout experiences, reduce rejected payments, and boost their overall payments performance.\u201d<\/p>\n\n\n\n<p>\u201cPUMA is committed to driving digital innovation and offering the best-in-class shopping experiences for our customers in every market,\u201d said Pancho Ortuzar, Director of Global E-Commerce Engineering at PUMA. \u201cWith Payrails\u2019 technology and data capabilities we have been able to gain a deep understanding of our payment performance and build frictionless customer experiences. <\/p>\n\n\n\n<p>Payrails platform will greatly accelerate our efforts to integrate new payment providers effortlessly at scale and connect to all our internal systems to provide our shoppers with seamless and highly personalized checkout experiences.\u201d<\/p>\n\n\n\n<p>Ortuzar added: \u201cBy being able to manage all strategic components of payments, including provider integrations, transaction analytics and tokenization, from Payrails\u2019 unified platform, we have been able to improve payment efficiency and increase operational speed, all to the benefit of our customers.\u201d<\/p>\n\n\n\n<p>The announcement comes as Payrails continues to see exceptionally strong demand from enterprise customers for its unified payments platform, following successful collaborations with other leading enterprises such as Careem, Just Eat Takeaway, Vinted and InDrive. <\/p>\n\n\n\n<p>With an expanding commercial team in Dubai &amp; its global HQ in Berlin, Payrails has raised over $20.8 million from leading investors including Andreessen Horowitz, EQT Ventures, General Catalyst, and HV Capital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u25cf\u00a0 \u00a0\u00a0\u00a0\u00a0 PUMA to enhance their MENA market payment offering through the partnership and better serve existing markets by offering more payment options worldwide. \u25cf\u00a0 \u00a0\u00a0\u00a0\u00a0 Careem, Just Eat Takeaway, Vinted and InDrive are just some of the clients that Payrails already has successful collaborations with. \u25cf\u00a0 \u00a0\u00a0\u00a0\u00a0 Payrails allows enterprises to build, operate, and &hellip;<\/p>\n","protected":false},"author":2,"featured_media":66532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-66531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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