{"id":65093,"date":"2024-06-13T14:10:00","date_gmt":"2024-06-13T11:10:00","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=65093"},"modified":"2025-04-16T10:26:59","modified_gmt":"2025-04-16T08:26:59","slug":"on-device-ai-emerges-as-a-major-industry-trend-spearheaded-by-honor-and-apple","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2024\/06\/13\/on-device-ai-emerges-as-a-major-industry-trend-spearheaded-by-honor-and-apple\/","title":{"rendered":"On-Device AI Emerges as a Major Industry Trend Spearheaded by HONOR and Apple"},"content":{"rendered":"\n

The smartphone industry is on the cusp of a revolution, as AI is rapidly transforming the way we interact with our devices. Just yesterday, at its Worldwide Developer Conference (WWDC), Apple unveiled a slew of new AI announcements to embrace on-device AI that protects users\u2019 privacy by processing data directly on the device and makes user experiences personal.<\/p>\n\n\n\n

But Apple <\/a><\/strong>is not the first smartphone manufacturer to introduce on-device AI to smartphones. The industry has been led by pioneering Android smartphone players likeHONOR, which unveiled its on-device AI approach earlier this year and recently grabbed headlines at trade shows like Mobile World Congress (MWC) and Viva Tech.<\/p>\n\n\n\n

Described by CNN as \u201creimagining the way we use our smartphones,\u201d and BBC as being \u201ctransformational for the way in which we engage with devices in the future,\u201d experts see HONOR\u2019s AI approach as the way forwards for the smartphone industry. <\/p>\n\n\n\n

Before WWDC, Tom\u2019s Guide predicted that Apple would take a \u201cvery similar\u201d approach to HONOR, and now Apple\u2019s conference has taken place, we can see that Apple is very much following in HONOR\u2019s footsteps.<\/p>\n\n\n\n

Apple Following HONOR\u2019s Path of Intent-based AI, Multimodal Interaction and Protecting Users\u2019 Privacy<\/strong><\/p>\n\n\n\n

HONOR <\/a><\/strong>unveiled its four-layer AI strategy earlier this year, and industry experts are noting that Apple\u2019s approach bears a striking resemblance. <\/p>\n\n\n\n

Both brands see on-device AI as an important way to protect users\u2019 privacy by processing personal data on the device rather than in the cloud.<\/p>\n\n\n\n

But it\u2019s not only about data privacy, as both brands also recognize the potential of on-device AI to really draw personal context and provide users with the most relevant and personalized services<\/strong>.<\/p>\n\n\n\n

While Apple unveiled Apple Intents this time, HONOR\u2019s MagicOS 8.0 launched earlier was called the industry\u2019s first intent-based UI<\/strong>.<\/p>\n\n\n\n

Its Magic Portal<\/strong> feature anticipates users\u2019 intent and streamlines complicated processes into a single step across apps. For example, users can swipe on a location mentioned in a text message to directly open a ride hailing app and book a taxi in one single step.<\/p>\n\n\n\n

\u201cEvery day your devices are accompanying you and learning about you, and considering how to empower and help you<\/strong>,\u201d said George Zhao, the CEO of HONOR, in a recent interview with CNN.<\/p>\n\n\n\n

Multimodal interaction<\/strong> is another trend that both companies emphasized, which allows users to control their devices in new ways. The CNN piece highlighted that HONOR became the first smartphone brand to enable eye-controlled interactions. <\/p>\n\n\n\n

\u201cMultimodal interaction will be our future<\/strong>,\u201d said HONOR CEO, indicating that the approach is set to yield even more user-friendly innovations.<\/p>\n\n\n\n

HONOR’s Pioneering Four-layered Approach to AI <\/strong><\/p>\n\n\n\n

Unveiled at Viva Tech in May, HONOR\u2019s <\/a><\/strong>pioneering AI approach prioritizes local processing wherever possible. The first layer is Cross-device and Cross-system, ensuring seamless connectivity between devices. Secondly, the Platform-level AI layer understands user preferences and enhances usability. <\/p>\n\n\n\n

The third layer is Application-level AI, used for tasks like image segmentation and video rendering. Lastly, the Cloud-based AI layer leverages large AI models from the cloud, delivering advanced AI functionalities and experiences on the device.<\/p>\n\n\n\n

A Look Ahead: The Future of On-Device AI<\/strong><\/p>\n\n\n\n

HONOR’s pioneering work with multilayer AI serves as a blueprint for the industry<\/strong>. Its focus on user privacy and secure local processing, combined with the flexibility of cloud services, positions HONOR as the leader of the on-device AI revolution. <\/p>\n\n\n\n

HONOR’s approach represents the future of this transformative technology, Apple is clearly following suit, and the wider industry is expected to do the same. With HONOR leading the charge, we can expect a future of smarter, more secure devices that empower users and prioritize privacy.<\/p>\n","protected":false},"excerpt":{"rendered":"

The smartphone industry is on the cusp of a revolution, as AI is rapidly transforming the way we interact with our devices. 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