{"id":62983,"date":"2024-03-15T11:32:04","date_gmt":"2024-03-15T11:32:04","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=62983"},"modified":"2025-04-21T12:26:04","modified_gmt":"2025-04-21T10:26:04","slug":"moengage-and-artefact-announce-a-strategic-partnership-to-help-global-businesses-utilize-data-and-ai-to-drive-meaningful-consumer-centric-engagement","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2024\/03\/15\/moengage-and-artefact-announce-a-strategic-partnership-to-help-global-businesses-utilize-data-and-ai-to-drive-meaningful-consumer-centric-engagement\/","title":{"rendered":"MoEngage and Artefact announce a strategic partnership to help global businesses utilize data and AI to drive meaningful, consumer-centric engagement"},"content":{"rendered":"\n

UAE: Gulf Tech News<\/strong> <\/p>\n\n\n\n

MoEngage<\/a><\/strong>, an industry-leading, insights-led Customer Engagement Platform, has announced a strategic partnership with Artefact MENA<\/a><\/strong>, a leading global provider of data consulting, data science, AI technologies and marketing services. This joint effort will help global businesses utilize AI and data-driven strategies to dissolve siloes and transform into consumer-centric brands. Artefact is now part of the MoEngage<\/a><\/strong> Catalyst Partner program that is dedicated to helping brands scale at speed.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Artefact\u2019s experience in data consulting, data marketing and digital marketing activation by helping thousands of clients across different industries combined with MoEngage\u2019s AI-powered functionalities driven by the proprietary AI engine Sherpa and Merlin AI will empower brands optimize their usage of data to boost growth and optimize ROI.<\/p>\n\n\n\n

Artefact\u2019s<\/a><\/strong> joint partnership with MoEngage <\/a><\/strong>offers consumer brands a unique opportunity to break free from data silos across teams. This unified approach to data analysis and data-informed decision-making, backed by AI-powered insights ensures brands get high ROI across their marketing activities.\u00a0<\/p>\n\n\n\n


\u2018At MoEngage<\/a><\/strong>, we have always advocated for data-driven decision-making and strategizing. At the core of our innovative offerings, be it AI-enabled insights or campaign optimization, is the innate drive to help brands become more and more consumer-centric. Our partnership with Artefact further underscores our desire to help global consumer brands offer meaningful, contextual, relevant, customer-centric experiences utilizing our combined proficiency when it comes to data and AI\u2019, said Sanjay Kupae, Head Alliances and Partnerships, MoEngage.<\/strong><\/p>\n\n\n\n

Rahul Arya, CEO and Managing Partner of Artefact MENA<\/strong>, added \u201cThis strategic partnership with MoEngage, marks a pivotal moment in advancing customer engagement and data-driven marketing strategies. This collaboration represents a shared commitment to delivering cutting-edge solutions that drive tangible results and foster sustainable growth for our clients.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

UAE: Gulf Tech News MoEngage, an industry-leading, insights-led Customer Engagement Platform, has announced a strategic partnership with Artefact MENA, a leading global provider of data consulting, data science, AI technologies and marketing services. This joint effort will help global businesses utilize AI and data-driven strategies to dissolve siloes and transform into consumer-centric brands. Artefact is …<\/p>\n","protected":false},"author":3,"featured_media":62984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644],"tags":[],"class_list":["post-62983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications-technology"],"yoast_head":"\nMoEngage and Artefact announce a strategic partnership to help global businesses utilize data and AI to drive meaningful, consumer-centric engagement - Gulf Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2024\/03\/15\/moengage-and-artefact-announce-a-strategic-partnership-to-help-global-businesses-utilize-data-and-ai-to-drive-meaningful-consumer-centric-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MoEngage and Artefact announce a strategic partnership to help global businesses utilize data and AI to drive meaningful, consumer-centric engagement - Gulf Tech News\" \/>\n<meta property=\"og:description\" content=\"UAE: Gulf Tech News MoEngage, an industry-leading, insights-led Customer Engagement Platform, has announced a strategic partnership with Artefact MENA, a leading global provider of data consulting, data science, AI technologies and marketing services. 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