SYMPHONY OF THE FUTURE: CELEBRATING CHALHOUB GROUP’S 70TH ANNIVERSARYIN SAUDI ARABIA
“Celebrating our 70th anniversary here in Saudi Arabia is deeply meaningful for us. This nation’s bold vision and remarkable transformation reflect our own values of ambition, innovation, and belief in the future.
Our journey in the Kingdom has been built on trust, collaboration, and shared purpose.
Together with our long-standing partners and our team members here, we have contributed to shaping the luxury landscape of Saudi Arabia, growing alongside its extraordinary development and investing in its future.
As we mark this milestone under the theme Symphony of the Future, we celebrate not only our legacy but the harmony created when people, partners, and communities come together with a shared dream. The story of Chalhoub Group in Saudi Arabia is one of partnership, shared growth, and collective ambition, and the best movements of our symphony are still ahead.”
Patrick Chalhoub, Executive Chairman, Chalhoub Group
“Our purpose remains clear: to build a future where luxury dreams become reality. But how we do it is evolving. The world around us is transforming, and so are we.
Our ambition is focused and bold: to strengthen our leadership in this region, to internationalise our own brands, and to become a true global luxury brand builder. From the GCC to Latin America, from Europe to the United States, we are writing the next chapter of our journey, one that bridges cultures, celebrates craftsmanship, and creates value for generations to come.
Our Vision 2033: Bridging Horizons sets a clear direction for the next decade. To deliver it, we are guided by three enablers: Artificial Intelligence, talent, and operational excellence, working together to help us scale responsibly, innovate confidently, and stay true to our values.
To our teams, you are the heart of this Group. To our partners, you are the rhythm that keeps us moving forward. And to our customers, you are the reason we exist and the inspiration behind everything we do.”
Michael Chalhoub, CEO, Chalhoub Group
Chalhoub Group hosted a reception at the Diriyah Sales Center in Riyadh to celebrate its 70th anniversary under the theme Symphony of the Future.
This theme reflects the Group’s belief that success is not a solo performance, but a collective symphony: one played in harmony with its partners, communities, and the nations that have shaped its journey.
The celebration, held in a city that embodies Saudi Arabia’s dynamism and Vision 2030, was not only a tribute to the Group’s seven decades of legacy but also a heartfelt expression of gratitude to the Kingdom of Saudi Arabia, with which Chalhoub Group has built deep-rooted and enduring ties.
Since its founding in 1955, Chalhoub Group has transformed from a family business into a regional leader with global impact. Its 70-year journey is one of resilience, innovation, and growth, evolving from representing a handful of maisons to becoming a long-term partner, brand builder, and co-creator of some of the Middle East’s most iconic luxury experiences.
From its origins in Damascus, the Group expanded through Beirut and Kuwait, before establishing its regional headquarters in Dubai, and later strengthening its presence in Saudi Arabia and across the wider Middle East.
This evolution reflects Chalhoub Group’s resilience and its ability to adapt to changing markets, reinvent itself, while remaining faithful to the values of excellence, respect, and entrepreneurial spirit that have defined it since the beginning.
Today, the Group operates in eight countries across the Middle East, as well as in 6 countries in Latin America and in the United States, through the expansion of its own brand, Level Shoes. It continues to be guided by its purpose to build a future where luxury dreams become reality.
When it comes to their presence in Saudi Arabia, Chalhoub Group has been part of the Kingdom’s growth story for over 30 years, believing in its talent, nurturing its creativity, and evolving alongside its people.
From the first global luxury brand stores in the Kingdom in 1991 to the creation of immersive destinations through their own brands – such as Faces, Tanagra, Christofle, Ghawali, among others – the Group has grown hand in hand with Saudi society.
Today, its Symphony of the Future takes shape in Saudi Arabia through collaboration between government, partners, brands, and people, all coming together to shape a vibrant and sustainable future where luxury is a platform for culture, identity, and community development.
Reflecting this spirit of unity and purpose, the event brought together distinguished guests from across the Kingdom, including institutional leaders, commercial partners, and local media.
Among the attendees were H.E. Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia, who commented: “Tourism is increasingly central to Saudi Arabia’s Vision 2030, not only as a driver of economic diversification but also as a generator of opportunities for our people. In 2024, the Kingdom welcomed 116 million visitors, a 6% increase from the previous year, with tourism contributing 4.8% to national GDP.
Our aim is to reach 150 million visitors by 2030, further strengthening the sector’s impact on the country’s growth and prosperity.
Within this context, the luxury sector is playing a vital role — showcasing the Kingdom’s culture, creativity, and hospitality through world-class experiences. We deeply value partners like Chalhoub Group, whose sustainable growth and long-standing commitment to nurturing local talent align perfectly with our national vision to shape a prosperous, inclusive, and globally connected future.”
Jerry Inzerillo, Group CEO, Diriyah, said:“It is a privilege to welcome the Chalhoub Family and their partners to Diriyah: the birthplace of the Kingdom and a symbol of Saudi Arabia’s timeless spirit. Diriyah stands as a living bridge between past and future, where our heritage inspires innovation and our traditions guide the creation of concepts never seen before.
Together, we are preserving the past while looking to the future, shaping a destination that embodies sustainability, authenticity, and the finest expression of Saudi luxury. This evening is not only a celebration of Chalhoub Group’s remarkable journey, but also a reflection of our shared belief in building experiences that connect people, honour culture, and inspire generations to come.”
H.H. Princess Alanoud bint Nasser Al Saud, CEO of Mukatafa,also attended and commented: “At Mukatafa, we are proud of our partnership with Chalhoub Group, which believed in our vision from the very beginning.
They understood the importance of uniting the private sector to create one powerful, organised voice, and the impact of meaningful collaboration between business and government in shaping public policies that make Saudi Arabia one of the most attractive destinations for investment.
Chalhoub Group has gone beyond bringing global s; it has created experiences, nurtured Saudi talent, and elevated retail into a space of culture, connection, and creativity, helping position our Kingdom as one of the world’s most growing retail markets.” Mohammed Aldabbagh, Managing Director KSA, Chalhoub Group, commented:“What sets Chalhoub Group apart in Saudi Arabia is not only our deep understanding of the luxury sector, but our ability to translate that into experiences that resonate with local consumers.
We have a heritage of excellence, but we are future-focused, driven by innovation, empowered by our people, and committed to building a business that’s as meaningful as it is successful.”
