- Holo launches their fourth mega campaign with the chance to cover a home-buyer’s mortgage to a value of up to AED 150,000.
- The campaign runs from July 1st, until August 31st, 2025
- The number of Proptech startups in the country has nearly tripled, reaching 189 companies
Holo, a digital-first platform reinventing how people buy homes in the region, has launched an exciting summer campaign, offering one lucky home-buyer the chance to win a full year’s worth of mortgage payments of up to the value of AED 150,000. The campaign, which starts July 1st, 2025, and ends August 31st, 2025, will turn the homebuyers’ dreams in the UAE into reality. What’s better than buying a home? Having someone pay your mortgage for a whole year.
Holo’s second “mega campaign” in 2025 aligns with its mission to rethink how people buy homes, replacing tedious tasks with convenience and adding a serious dose of value in the process. Everyone who applies for a mortgage through Holo during the campaign period will be eligible for the lucky draw.
“The journey to owning your own home shouldn’t feel like a black box; it should be exciting, highly rewarding and of course very possible,” said Michael Hunter, CEO and Co-Founder of Holo. “Our focus has always been on simplifying the journey of buying a dream home by making it convenient through technology and staying true to our essence, customer-centric services to empower people with tools, guidance, and now, real financial value. We’re giving buyers more reason than ever to make their move, and we’re doing it with a platform built entirely around their needs.”
In the past two years, the proptech market has hit full stride, the number of proptech startups in the country has nearly tripled, reaching 189 companies[1], and is forecasted that the market will grow from USD 607 million in 2024, to USD 1.55 billion in 2030, with digital mortgage tools, AI-powered decision making, and smart home integration at the core of this proptech expansion[2].
“What we’re doing here isn’t just a seasonal stunt. It’s about reshaping expectations,” said Arran Summerhill, COO & Co-founder of Holo. “The property market is changing fast, digital-first, data-led, and increasingly customer-centric.
We’re responding with an experience that feels relevant, rewarding, and radically more human. From application to ownership, we want buyers to feel supported in every step of the way, and yes, if that means covering their mortgage for a year, we’re all in.”
This isn’t Holo’s first big move; from paying off a full mortgage in 2024, to transforming a lucky winner’s space with a designer home makeover, to most recently awarding two buyers with a year of mortgage payments earlier this year, with each campaign Holo has aimed to make homeownership more accessible, more exciting, and way more rewarding. Now, with the proptech space booming and buyer expectations shifting fast, Holo’s not just keeping up; it’s leading the charge.
