Tabby launches Tabby Cash, a free spending account with up to 3% cashback and free transfers, alongside a new brand identity
Tabby today announced Tabby Cash, a fee-free alternative to a debit account with a cashback card and free money transfers. Over 150,000 people are already using Tabby Cash, with a full rollout across the UAE in the coming weeks. The launch comes alongside a new brand identity as Tabby moves beyond flexible payments into everyday money management.
Tabby Cash is the first product built on Tabby’s Stored Value Facilities licence, granted by the Central Bank of the UAE. It is free to set up and charges no account or card fees. Tabby Cash Card earns 3% cashback on chosen categories and all international spend with Tabby Plus, or 1% without. All cardholders earn 3% until 1 November 2026 as a launch offer.
From flexible payments to money app
More than 25 million consumers and 65,000 retailers across Saudi Arabia, the UAE and Kuwait use Tabby, and the company processes over $18 billion in annualised sales volume. Tabby built its reputation on flexible payments with no interest or fees. Now it is applying the same principles to everyday money management, where the costs of traditional financial products remain high.
For consumers, those costs can be significant. Credit cards in the UAE carry annual interest rates of 30 to 46%, with interest compounding on unpaid balances. Current accounts require minimum salaries and charge fees for falling below balance thresholds. Even sending money abroad can cost AED 75 or more before exchange-rate markups.
Tabby was built differently. With no branches or legacy systems to maintain, it passes that efficiency on through lower fees and more flexibility. Tabby Card brought flexible payments to daily spending with no compound interest. Tabby Cash is the next step, bringing that same approach to how people hold, send and spend their money, on a platform millions already use. Tabby’s new brand identity, like its products, is built around the same core idea, reclaiming power over money.
Hosam Arab, CEO and Co-Founder of Tabby, said: “We started Tabby because we believed money should be flexible enough to work around your life, not the other way around. That belief hasn’t changed, but what we’re doing about it has. We’re building a place where people have full control over their money, with the same clarity and flexibility they’ve come to expect from us.”
