Anghami’s Sawt Jdeed Delivers First Breakthrough as Emerging Artist Yamane El Hage Sees 300x Stream Growth

• Daily streams of Yamane’s catalogue surged 300 times since launching on Anghami
• Weekly unique listeners increased by 160x 
• Lifetime artist streams crossed 2.5 million with back catalogue streams rising by 200,000
• Exclusive track amassed over 120,000 streams on Anghami to date

the leading music and entertainment streaming platform in MENA, has announced the first breakthrough results from Sawt Jdeed, its platform for emerging Arab artists. The initiative is built around finding talented Arab artists early, backing them with platform support and helping them reach audiences across the region.

For Anghami, this sits at the heart of a wider strategy to champion emerging Arab talent by using its position as the leading destination for Arabic music in the region to identify artists early and give them the stage, visibility and audience they need to grow.

Yamane El Hage was the first artist to come through the program. The Lebanese singer, whose work is rooted in the cultural tradition of “Mrafraf El Dalal,” released her track exclusively on Anghami starting July 2.

Her story is exactly the kind of artist journey Sawt Jdeed was created to amplify. Yamane reimagined a song made known by her mother, celebrated Lebanese artist Fadia Tanb El-Hage, reshaping its traditional roots into a contemporary sound for a new generation. After the track began gaining traction organically, Anghami identified the momentum and brought Yamane into Sawt Jdeed to help scale it.

Sawt Jdeed has driven nearly 300x daily stream growth for Yamane in under two weeks, with momentum building in two clear phases. The first surge came in the lead-up to the Anghami exclusivity window, as the campaign began introducing Yamane to new listeners. The second came after the exclusive release went live, accelerating her growth even further and turning early audience interest into a wider discovery moment. 

While the track is exclusively available till Thursday on Anghami, it has collected over 120,000 streams and Yamane’s back catalogue has added roughly 200,000 additional streams in the same period. Listeners were not just playing one song; they were staying, exploring, and connecting with her broader body of work.  That is the difference between creating a hit and discovering an artist. Egypt led the listening growth, followed closely by Lebanon, signalling that the platform’s reach is connecting emerging artists with audiences across borders.

“Sawt Jdeed exists because we believe the next generation of Arab artists deserves more than an upload button. They deserve a platform that finds them early, tells their story, and puts their music in front of listeners who are hungry for something new,” said Salam Kmeid, Head of Music Marketing at Anghami.

“Yamane was our first Sawt Jdeed artist, and what we have seen here is exactly what we built this program for. The catalogue uplift is the number that matters most to us. It tells us people did not just show up for a track. They discovered an artist. That is the point of all of this.”

Yamane’s results provide the first measurable proof that the right platform support can transform early momentum into sustained artist discovery across the region.

Yamane’s exclusive release and full catalogue are available on Anghami now.