Loylogic Appoints Adam Whatling as Chief Commercial Officer to Accelerate Global Growth Strategy
Strategic leadership appointment strengthens Loylogic’s 2026 vision to advance intelligent
global rewards marketplaces
Loylogic, a leader in global loyalty rewards management, today announced the appointment of Adam Whatling as Chief Commercial Officer (CCO), reinforcing the company’s commitment to scaling its global rewards marketplace and advancing its 2026 strategic growth agenda.
As loyalty markets expand across regions and brands seek smarter, more commercially
sustainable engagement ecosystems, Loylogic continues to evolve its global rewards
marketplace through AI-powered intelligence, enhanced marketplace design, and enterprise-
grade governance. Adam’s appointment marks a significant step in strengthening the
company’s commercial leadership as it enters its next phase of growth.
Adam brings more than 20 years of experience building, scaling, and transforming global
loyalty, rewards, and engagement businesses. Entering his third decade in the industry, he
joins Loylogic with deep expertise across commercial strategy, platform-led growth, and
enterprise client development.
Throughout his career, Adam has built a strong foundation across the full loyalty value chain
spanning lead generation, enterprise sales, platform execution, partner management, and
client performance optimisation. In senior international leadership roles, he has overseen
regional and global commercial operations, driving sustained revenue growth, strengthening
strategic client partnerships, and delivering long-term value across complex, multi-market
environments.
“Adam joins Loylogic at a defining moment in our evolution,” said Gabi Kool, CEO of
Loylogic. “As loyalty programs mature globally, our focus for 2026 is not simply about
expanding scale, but about advancing how global rewards marketplaces are designed,
governed, and commercialised.
Adam’s ability to align growth strategy with operationaldiscipline and client value creation makes him a strong addition to our leadership team.”In his role as Chief Commercial Officer, Adam will lead Loylogic’s global commercial strategy, deepen enterprise partnerships, and align go-to-market execution with the
company’s AI-driven marketplace roadmap.
His mandate includes accelerating sustainable revenue growth while ensuring commercial operations remain closely integrated with product innovation and marketplace intelligence.
“I am excited to join Loylogic at a time when the loyalty industry is redefining itself,” said
Adam Whatling, Chief Commercial Officer of Loylogic. “Brands are seeking intelligent,
flexible, and globally scalable engagement platforms. Loylogic’s combination of marketplace
infrastructure, patented innovation, and governance-led design provides a powerful
foundation for long-term growth. I look forward to working with our global teams and partners
to strengthen our commercial momentum and deliver measurable value to clients
worldwide.”
Adam’s appointment further supports Loylogic’s broader 2026 strategy, which centres on
advancing AI-powered marketplace intelligence, strengthening enterprise-grade compliance
and governance, and expanding global partnerships across financial services, travel, retail,
and consumer sectors.
With a proven global infrastructure and deep expertise in loyalty
commerce, Loylogic continues to position itself as a trusted partner for brands seeking to
transform everyday engagement into meaningful, long-term loyalty.
