eufy, the leading smart home appliances brand by Anker Innovations, today announced a major milestone in its Middle East and Africa growth story, reinforcing its position as a trusted name in smart home cleaning across the region.
eufy became the No.1 robotic vacuum cleaner brand in the MEA region in terms of retail volume for three consecutive years[1]. The milestone underscores eufy’s continued focus on innovation, reliability, and smart home ecosystem integration, delivering a seamless cleaning experience designed for modern homes across the region.
This approach to innovation is reflected in eufy’s product lineup, including the eufy E28 and eufy E25 Robot Vacuum Omni models available in market today. The eufy E28 is designed as a versatile 3-in-1 cleaning solution, combining robot vacuuming, HydroJet™ mopping, and a portable deep cleaner within a single device to tackle carpets, hard floors, and fabric surfaces.
Powered by 20,000 Pa Turbo Suction, the HydroJet™ system applies 1.5 kg of downward pressure for consistent deep cleaning, while DuoSpiral™ auto-detangling brushes and the CornerRover™ Arm help improve coverage across edges and corners. The system is supported by an all-in-one station that automatically washes, dries, and empties the unit for a hands-free cleaning experience.
Alongside it, the E25 Robot Vacuum Omni brings HydroJet™ mopping with real-time mop cleaning and 1.5 kg downward pressure to mimic hand scrubbing, paired with features designed for everyday practicality such as DuoSpiral™ Detangle Brushes, AI.See™ obstacle avoidance, and an edge-cleaning CornerRover™ Arm, supported by an all-in-one station experience.
Jeffrey Liu, General Manager, Anker Innovations, Middle East & Africa said: “Being recognized as the No.1 robotic vacuum cleaner brand in the MEA region reflects our commitment to building smart cleaning solutions that are reliable, thoughtfully engineered, and designed for modern homes.
With eufy E28 and eufy E25 already available across the region, more consumers can experience eufy’s latest cleaning technology, from powerful suction to hands-free mopping and intelligent obstacle avoidance.”
In the UAE, the products are available in-store at Jumbo, Sharaf DG, and Virgin Megastore, as well as online via Amazon, Noon, and Anker’s official website store.anker.com.
In Saudi Arabia, the products are available in-store at Jarir and eXtra, and online via Amazon and Noon.
In Qatar, the products are available in-store at Lulu and Monoprix.
With this milestone, eufy continues to build on its regional momentum by delivering thoughtfully engineered smart cleaning solutions designed for the pace and expectations of modern lifestyles across MEA.
