- BMW’s flagship luxury sedan presented through a variety of signature expressions: Individual, Suhail Edition and V8
Mohamed Yousuf Naghi Motors, the authorised importer of BMW in the Kingdom of Saudi Arabia, hosted at Hittin Palace Riyadh, an exclusive showcase of the BMW 7 Series, BMW’s flagship luxury sedan, through a variety of distinctive expressions: BMW Individual, the Suhail Edition and the V8.
Held in an elegant setting that embodied BMW’s design philosophy and lifestyle ethos, the event brought together the premium brand’s enthusiasts from across the Kingdom for an immersive experience that extended far beyond the automobile.
Guests indulged in a series of lifestyle activations and workshops, reinforcing a refined celebratory evening with craftsmanship, personal expression, and sensory detail.
At the centre of the experience was the BMW 7 Series itself, a benchmark for modern luxury mobility. The latest generation combines advanced technology, refined design and exceptional comfort, delivering a seamless experience for both driver and passengers, while setting new standards in executive travel.
From this flagship foundation, the showcased expressions illustrated the breadth of luxury available within the 7 Series portfolio. On display were three different BMW Individual models including Maldives Blue two-tone, Mora Metallic two-tone and Macademia Metallic. Each BMW Individual car demonstrates the highest level of personalisation, allowing customers to tailor their vehicle through exclusive exterior finishes, refined interior materials and handcrafted details, resulting in a true expression of taste and identity.
Representing the performance-led expression of the range was the BMW 7 Series V8. The displayed car is the latest model featuring this legendary engine, a clear favourite for enthusiasts seeking both power and exclusivity within BMW’s luxury portfolio.
Completing the collection, the BMW 7 Series Suhail Edition was presented as a tribute to Arabian heritage, inspired by the Suhail star constellation. This exclusive GCC edition is limited to just 50 units, with 25 units allocated to Saudi Arabia, offering collectors and connoisseurs a rare opportunity to own a model that blends cultural inspiration with contemporary luxury.
Inside, the BMW 7 Series offers an immersive digital environment centred around the BMW Curved Display and the latest BMW Operating System, complemented by intuitive voice and gesture controls. Rear-seat passengers benefit from an executive-level experience, with advanced comfort features and innovative entertainment designed to elevate every journey.
Commenting on the showcase, Mat Sayer, Interim Managing Director & Director of Sales at Mohamed Yousuf Naghi Motors said: “The BMW 7 Series represents the very highest expression of luxury within our portfolio.
Through BMW Individual personalisation, the exclusivity of the Suhail Edition, and the performance refinement of the V8, we are able to offer our customers in the Kingdom multiple pathways to express their own vision of luxury – all underpinned by BMW’s most advanced engineering and design.”
Through this exclusive lifestyle experience, Mohamed Yousuf Naghi Motors reaffirmed its commitment to offering discerning customers in Saudi Arabia access to the most refined and distinctive expressions of BMW luxury, where craftsmanship, individuality and innovation converge.
