SEVEN Announces New F&B Partnership with McDonald’s to Enrich Visitor Experiences Across Its Entertainment Destinations
Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Qiddiya Investment Company (QIC), has announced a strategic partnership with leading local and international food and beverage brands including Reza Food Services Company Ltd., McDonald’s Western, Southern and Tabuk Regions, as part of its ongoing destination development strategy.
The partnership marks a key milestone in SEVEN’s ambition to create vibrant, mixed-use entertainment destinations that seamlessly integrate dining, leisure, and community-driven experiences. By collaborating with an established regional operator and curated lifestyle-led F&B group, SEVEN continues to elevate the visitor offering across its destinations.
“This partnership reflects our vision to go beyond entertainment and create destinations that people return to time and again,” said Essam Aljubair, Chief Operating Officer at Saudi Entertainment Ventures (SEVEN). “Food and beverage play a vital role in shaping memorable experiences, and we are proud to collaborate with partners such as McDonald’s, who shares our commitment to quality, creativity, and community.”
The newly announced partner contributes a distinct culinary identity to SEVEN’s destinations. The collaboration is designed to support dynamic placemaking while celebrating diversity, innovation, and local culture.
“Reza Food Services Company Ltd., McDonald’s Western, Southern and Tabuk Regions, is proud of the launch of a strategic partnership with SEVEN, built on a shared vision and aligned values. This collaboration brings together SEVEN’s role in developing world-class entertainment destinations with McDonald’s strong presence as a locally rooted brand within the Saudi community.
Through this partnership, we look forward to enriching the visitor experience, supporting family-friendly destinations, and contributing to the Quality of Life objectives under Saudi Vision 2030, through a long-term partnership founded on trust and sustainable value,” said Mohammed Alireza, Managing Director at McDonald’s.
This partnership further reinforces SEVEN’s role in advancing Vision 2030 by enhancing quality of life, supporting local businesses, and contributing to the Kingdom’s growing tourism and entertainment ecosystem.
