Baku City Tours Positions Azerbaijan as a Premium Destination for the Saudi Market
Baku City Tours, an officially registered trademark of Touran Hospitality, is one of Azerbaijan’s leading destination management companies, with a clear and strategic focus on the Kingdom of Saudi Arabia (KSA). Established in 2017, the company has steadily built its reputation by delivering high-quality, reliable, and culturally tailored travel services designed specifically to meet the expectations of Saudi travelers.
With Saudi outbound tourism growing rapidly and travelers increasingly seeking new, safe, and premium destinations, Baku City Tours has positioned Azerbaijan as an attractive alternative that combines culture, nature, modern infrastructure, and personalized hospitality. The company specializes in exclusive private tours, luxury transportation, family-oriented programs, and customized itineraries that align closely with Saudi travel preferences.
A Dedicated Strategy for the Saudi Market
From its early years, Baku City Tours recognized Saudi Arabia as a priority market. The company has invested in Arabic-speaking staff, Saudi-friendly service standards, and flexible travel solutions to ensure a smooth and comfortable experience for Saudi guests. Its programs are designed with privacy, comfort, and family travel in mind—key factors for Saudi travelers.
“Our focus on Saudi Arabia is intentional and long-term,” said Arif Aliyev, Founder of Baku City Tours.
“Since establishing Baku City Tours in 2017, we have worked consistently to understand the Saudi market, its expectations, and its travel culture. Our goal has always been to make Saudi travelers feel fully comfortable and confident when choosing Azerbaijan.”
Baku City Tours offers Saudi travelers a wide range of experiences, including private city tours in Baku, luxury shopping and dining experiences, heritage tours to UNESCO-listed Gobustan, mountain retreats in Gabala and Shahdag, and exclusive itineraries to Nakhchivan. Each program can be adapted for families, couples, VIP guests, or business travelers.
Strong Presence in Saudi Arabia: November Roadshow
In November, Baku City Tours strengthened its engagement with the Saudi market through active participation in the Saudi Arabia Tourism Roadshow, a key B2B platform connecting international destinations with Saudi travel professionals. The company held meetings and networking sessions in Jeddah, Dammam, and Al Khobar.
During the roadshow, Baku City Tours presented Azerbaijan as a safe, visa-friendly, and high-value destination suitable for Saudi families, honeymooners, and corporate travelers. The company showcased its Saudi-focused tour products, luxury transportation capabilities, and Arabic-speaking operational support. Official team photos and images from the roadshow are available for publication, highlighting the company’s active participation and engagement with the Saudi travel trade.
“Meeting Saudi travel agencies and partners in Jeddah, Dammam, and Al Khobar was extremely valuable,” Aliyev added.
“It allowed us to demonstrate that Baku City Tours is not only a tour operator, but a reliable Saudi-focused DMC capable of handling B2B, B2C, and corporate travel with consistent quality.”
Owned Fleet and Premium Transportation Standards
One of the company’s key competitive advantages is its managed fleet of modern vehicles. Baku City Tours operates premium sedans, luxury SUVs, and Mercedes-Benz vans and minibuses, ensuring privacy, comfort, and flexibility—qualities highly valued by Saudi travelers.
This fleet infrastructure allows the company to offer competitive corporate B2B and B2C rates while maintaining full control over service quality. From airport transfers to full-day private tours and multi-day programs, Saudi guests benefit from professional drivers, clean and modern vehicles, and punctual service aligned with international standards.
Arabic-Speaking Team and End-to-End Support
Baku City Tours employs a multilingual team with dedicated Arabic-speaking coordinators who assist Saudi guests throughout their journey. From airport meet-and-greet services to on-tour coordination and 24/7 support, the company ensures clear communication and cultural understanding at every stage.
In addition to leisure travel, Baku City Tours also serves Saudi corporate clients, institutions, and business delegations, providing transportation services, protocol support, incentive travel programs, and customized itineraries for official visits and events.
Part of Touran Hospitality’s Long-Term Vision
As a trademark of Touran Hospitality, Baku City Tours operates within a broader hospitality and tourism ecosystem focused on international growth, service excellence, and long-term partnerships. The group continues to invest in infrastructure, human resources, and market development, with Saudi Arabia remaining a central pillar of its expansion strategy.
Looking ahead, Baku City Tours aims to deepen cooperation with Saudi travel agencies, media outlets, and tourism stakeholders, supporting sustained tourism flows between Saudi Arabia and Azerbaijan.
“Saudi Arabia is not a short-term market for us,” Aliyev concluded.
“It is a strategic partnership. Our mission is to build trust, deliver premium experiences, and establish Azerbaijan as a preferred destination for Saudi travelers.”
