Strategic Partnership Between Rotana Music Group and HONOR Captures Unforgettable Moments, Starting with Najwa Karam and Adam’s Concert
A cultural partnership highlighting the capabilities of the new HONOR Magic8 Pro
Rotana Music Group announced, during the Najwa Karam and Adam concert held at Mohammed Abdu Arena – Emirates NBD as part of the sixth edition of Riyadh Season, the continuation of its strategic partnership with HONOR, the global leading AI-powered device ecosystem company.
This partnership brings together two leading names in entertainment, music production, and technology, with HONOR serving as the strategic sponsor. The HONOR Magic8 Pro was selected as the exclusive device used to capture and document the concert.
Laying the Foundation for a Successful Partnership Illuminating Riyadh Season Events
This announcement follows the remarkable success of the “Sha‘biyat Session with Arab Artist Mohammed Abdu” concert organized by Rotana earlier this month, where HONOR demonstrated its ability to seamlessly blend technology with culture in an innovative way.
The partnership aligns with HONOR’s vision of empowering creators and preserving cultural heritage through advanced technologies.
By continuing this collaboration, HONOR reaffirms its strong commitment to supporting the entertainment sector in the Kingdom and contributing to the objectives of Saudi Vision 2030 through cultural enrichment and technological advancement.
Showcasing the Outstanding Capabilities of the HONOR Magic8 Pro
The Najwa Karam and Adam concert attracted thousands of attendees, providing an exceptional platform for HONOR to showcase the advanced imaging capabilities of the HONOR Magic8 Pro. The device delivers exceptional photo and video quality even in the most challenging lighting and motion conditions.
Officially launched in Saudi Arabia and now available for pre-order, the HONOR Magic8 Pro offers superior performance for live concerts, where lighting conditions constantly change and movement is dynamic. Powered by an AI-driven imaging system, the device enables users to capture clear, vivid, and detail-rich visuals.
On this occasion, Mr. Salem Al-Hindi, Chairman and CEO of Rotana Music Group, stated:
“Following the strong artistic and emotional significance of the ‘Sha‘biyat Session with Mohammed Abdu’ for his audience, we continued our collaboration with HONOR in documenting the Najwa Karam and Adam concert.
This event required exceptional imaging capabilities, and Rotana is pleased to achieve this through our partnership with HONOR, reaffirming our commitment to preserving the Arab musical heritage and elevating its documentation.”
In turn, Jerry Liao, General Manager of HONOR Saudi Arabia, commented:
“Our partnership with Rotana continues to grow strongly following the success of the ‘Sha‘biyat Session.’ With the launch of the HONOR Magic8 Pro in the Saudi market, this concert presented an exceptional opportunity to showcase its advanced capabilities in night photography and professional-grade zoom.
We are proud to support Riyadh Season and capture its most memorable cultural moments using innovative technology that enables creators and audiences alike to preserve immersive, emotionally rich, and detailed visuals even under the most challenging lighting conditions.”
Imaging Innovations for Every Moment
The HONOR Magic8 Pro is designed to deliver outstanding performance in the most demanding shooting scenarios, such as live concerts, low-light environments, and fast motion. The device features advanced Ultra Night Main and Telephoto cameras that capture vivid images even in low-light conditions.
It is equipped with a 200MP AI-powered Ultra Night Telephoto lens supporting up to 100× zoom, allowing users to capture the finest stage details from long distances with exceptional clarity.
AI Adaptive Stabilization ensures smooth and stable video recording, while the Magic Color Engine delivers natural colors that faithfully reflect the true atmosphere of the concert. Additionally, AI Motion Sensing Capture enables high-speed, high-precision capture of artists’ movements on stage. The device also includes a built-in suite of AI-powered editing tools, making instant content sharing seamless and efficient.
These features align closely with the needs of Middle East users, as studies indicate that 41% prioritize improved night photography, followed by landscape photography (37%), portrait photography (33%), and sunrise and sunset photography (31%).
HONOR’s role goes beyond providing advanced technology; it actively contributes to shaping the future of content creation by equipping artists, influencers, and audiences with tools that deliver professional-grade results. The HONOR Magic8 Pro stands as a creative companion, enabling users to tell their stories with clarity and capture emotions with remarkable precision, even in the most challenging conditions.
Rotana Audio Visual is the largest music company in the Arab world, managing more than 60 prominent artists and organizing over 100 concerts annually across Saudi Arabia, the Gulf region, and beyond. With its extensive cultural network, Rotana represents an ideal partner for HONOR in celebrating Saudi art and strengthening the Kingdom’s entertainment sector.
Through the collaboration between HONOR and Rotana, a new vision emerges—one that unites technology and culture in a unique and pioneering experience, setting a new benchmark for partnerships in this field.
