Al Laith Wins European Tour Group Sustainability Award 2025 for Technology, Innovations and Partnerships
Al Laith has been named the winner of the Technology, Innovations and Partnerships category at the European Tour Group Sustainability Awards 2025. The accolade recognises the company’s pioneering approach to sustainable event operations and its longstanding partnership with the DP World Tour Championship in Dubai.
Presented annually by the European Tour Group, the Sustainability Awards honour organisations shaping the future of environmental stewardship across global golf and major sporting events. Winning in this category positions Al Laith among the region’s leading innovators delivering measurable and scalable ESG outcomes.
The award recognised Al Laith’s transformation of on-site mobility at the DP World Tour Championship through the introduction of IoT-enabled electric golf carts used across the tournament to transport players, guests, officials, TV crews and support teams.
Replacing traditional fuel-powered vehicles, the electric fleet was supported by real-time telematics that monitored energy use, mileage, location and operational performance. This enabled smarter route planning, predictive maintenance and more efficient deployment, cutting diesel consumption by 10,000 litres during the event, lowering emissions and significantly reducing noise pollution around the course while improving the overall on-ground experience.
To extend the project’s social and environmental impact, Al Laith adapted several carts into mobile refillable water stations in partnership with No More Bottles. This encouraged spectators to move away from single-use plastics and helped eliminate thousands of single-use plastic bottles.
The mobility initiative was part of a wider sustainability framework delivered by Al Laith, which included solar and LED lighting, water-saving vacuum toilet systems and the use of recycled PET acoustic panels to replace traditional plywood in broadcast cabins.
Commenting on the award, Jason English, CEO of Al Laith, said:
“Innovation has always been at the heart of how we operate, and this award reflects what it looks like when innovation has purpose. Technology only matters when it drives real progress and helps partners operate more responsibly.
At the DP World Tour Championship we proved that simple, well-engineered solutions, supported by clear data and strong collaboration, can deliver measurable environmental impact. We are proud of what this project delivered and we will continue pushing practical innovation that supports a more sustainable events industry.”
The success of the project has prompted interest from event organisers seeking practical ways to improve sustainability performance without compromising operational quality. The initiative demonstrated that electric fleets supported by real-time data can meet the demands of major tournaments and reduce environmental impact at scale.
Al Laith will continue to embed sustainability into the design and delivery of major events, expanding the use of clean-energy technologies, strengthening cross-sector collaborations and developing practical frameworks that help events reduce their footprint.
Celebrating three decades of delivery, Al Laith continues to strengthen the partnerships that have shaped its journey, with sustainability now embedded as a core pillar.
