Apparel Group’s F5 Expands into Saudi Arabia with the Opening of its Second Store at Panorama Mall
Apparel Group’s homegrown sustainable streetwear brand F5 has officially opened its second retail store at Panorama Mall in Riyadh, marking another milestone in the brand’s regional expansion journey.
Following the success of its first location at Dubai Hills Mall, F5 continues to strengthen its footprint across the GCC by bringing its unique blend of sustainability, creativity, and community to the Saudi market.
The new store reflects F5’s core philosophy of conscious fashion and everyday versatility, offering an immersive retail experience for the modern consumer. It features the brand’s signature collections Street, Comfy, and Active, each crafted from GOTS certified fabrics and one hundred percent sustainable materials, combining comfort, functionality, and contemporary style.
F5 embodies a new generation of purpose driven fashion that unites sustainability with self expression, aligning with the growing focus on responsible retail and environmental awareness in both the UAE and Saudi Arabia.
This opening marks an important step in F5’s mission to redefine modern streetwear, offering sustainable fashion that not only looks good but also does good, proving that style and sustainability can move forward together.
About Apparel Group:
Apparel Group is a multibillion dollar conglomerate since 1996 based in Dubai, UAE, with a growing network of 2,500+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.
About F5:
F5 is Apparel Group’s homegrown, UAE-based sustainable streetwear and athleisure brand, built on comfort, versatility, and global appeal. Every piece is crafted from 100% sustainable materials using GOTS-certified fabrics, and designed to last beyond trends. Rooted in sustainability, creativity, and community, F5 is made for everybody, every culture, everywhere, through three key collections: Street, Comfy, and Active.
