Volkswagen Middle East Officially Launches the All-New Passat, Redefining Business-Class Comfort in the Sedan Segment
Volkswagen Middle East has officially launched the all-new Passat, marking the return of one of the brand’s most iconic sedans to the region. A global best-seller with over 34 million units sold since its debut in 1973, the Passat now returns completely reimagined — bigger, bolder, and more advanced than ever before — combining German engineering precision with segment-leading comfort and innovation.
The all-new Passat represents a full generational leap in design, space, and technology. At 4.99 metres in length with a 2.87-metre wheelbase, it is the longest in its segment and it redefines what comfort means for both drivers and passengers. The cabin offers a true business-class experience with ventilated and massaging front and rear seats, soft rear headrest pillows, three-zone smart climate control, and 30-colour ambient lighting that transforms every journey into a first-class experience.
The exterior showcases Volkswagen’s new design direction with a floating front fascia, seamless LED strip connecting grille and headlights, and illuminated VW logos that enhance its instantly recognisable presence. Intelligent IQ.Light LED Matrix Headlights adapt dynamically to surrounding traffic, while dynamic indicators and the distinctive red LED taillights create a confident signature both day and night.
Inside, the Passat’s focus on technology and practicality stands out. A 15-inch infotainment display, 10.25-inch digital cockpit, and head-up display keep drivers connected and always informed. Additional features such as App-Connect (Apple CarPlay and Android Auto), front and rear USB ports, wireless charging, and a high-fidelity audio system ensure convenience and entertainment for all occupants.
Powered by a choice of efficient 1.5L TSI and 2.0L TSI engines delivering up to 217 hp and 350 Nm of torque, both paired with a smooth 7-speed DSG transmission, the new Passat offers refined performance across all driving conditions. Safety and driver-assistance systems include adaptive cruise control, lane assist, blind spot monitoring, front assist, and pedestrian protection, while the pre-crash occupant protection system further enhances confidence behind the wheel.
“The all-new Passat embodies everything Volkswagen stands for – German engineering, innovation, and quality – all delivered in a way that is accessible to our customers,” said Matthias Ziegler, Managing Director of Volkswagen Middle East. “This is more than a sedan; this is our new flagship in our fleet. Volkswagen’s new business class.”
Available in three trims — Trendline, Comfortline, and Highline — and priced from $29,700 to $37,500, the Passat offers unmatched comfort, space, and advanced features that set a new benchmark in the segment. Customers can now visit their nearest Volkswagen dealership to experience the all-new Passat and book their test drives.
Volkswagen is pleased to share the outstanding response following the reveal of the new Jetta and Passat. In just four weeks, we have received over 1,500 customer bookings across its markets — a strong reflection of the growing demand for Volkswagen’s latest sedan models.
The digital launch also achieved remarkable results, with videos across social media platforms surpassing one million views. This impressive engagement highlights the continued popularity of the Jetta and Passat and reinforces the strength of Volkswagen’s sedan line-up in the region.
While a positive reception was expected, the speed and scale of the response have gone beyond all expectations. We extend our sincere appreciation to customers for their trust and enthusiasm and looks forward to seeing more of these models on roads across the Middle East soon.
