GWM Middle East Appoints Ghassan Aboud Automotive as the Official Dealer for Great Wall Motor in Syria
Great Wall Motor (GWM) Middle East has officially announced a strategic partnership with Ghassan Aboud Automotive, a subsidiary of Ghassan Aboud Holding, with over 30 years of experience and diversified portfolio spanning automotive, logistics, hospitality, and digital commerce sectors, appointing the company as the exclusive distributor of GWM vehicles in Syria.
This agreement marks a major milestone for Ghassan Aboud Automotive, reinforcing its commitment to the Syrian market and expanding opportunities for local customers to access world-class mobility solutions.
The partnership not only strengthens GWM’s regional footprint across the Middle East but also underscores Ghassan Aboud Automotive’s commitment to bringing global brands to new and emerging markets. Present at the signing ceremony were officials from both GWM and Ghassan Aboud Automotive.
For more than a decade, Ghassan Aboud has been actively engaged with Syrian society through humanitarian initiatives in healthcare, education, and relief programs that have supported millions of people. Building on this legacy, the Group is now re-engaging in Syria commercially through Ghassan Aboud Automotive, reaffirming its long-term commitment to the Syrian community.
Under this new partnership, Ghassan Aboud Automotive will distribute and provide aftersales services for GWM’s latest vehicles in Syria, including popular SUVs and pickups such as Haval H6, Haval H7, Haval H9, Haval Jolion, Tank 300, Tank 500, Wingle 5, Wingle 7, and Poer.
This comprehensive lineup demonstrates GWM’s strength across categories, from intelligent SUVs and premium off-roaders to robust pickups designed for performance and versatility, all aligned with the expectations of Syrian customers.
Maher Aboud, Group CEO of Ghassan Aboud Holding, said: “We are proud to partner with Great Wall Motor, a brand that embodies innovation, strength, and forward-thinking design. This collaboration reflects our vision to bring world-class mobility solutions to Syria, while also meeting the expectations of Syrian customers for outstanding service and advanced automotive solutions.
Syria is a country with exciting potential, and we look forward to making GWM a trusted household name in the Syrian market.”
GWM, founded in 1990, and celebrating its 35th anniversary this year is China’s largest SUV and pickup manufacturer and one of the world’s leading automotive brands, it is committed to smart mobility, new energy solutions, and intelligent driving technologies. Today, GWM operates in over 60 countries, supported by research and development centers worldwide.
Parker Shi, President of Great Wall Motor International, said: “The Middle East is a region of strategic importance for GWM, and Syria is an exciting market with great potential. As GWM continues to strengthen its leadership in the Middle East SUV segment, we are committed to meeting customer expectations across the region.
By joining hands with Ghassan Aboud Automotive, a company with deep expertise and a proven track record in automotive operations, we are confident in delivering the full strength of our product lineup — from HAVAL SUVs to TANK off-roaders and GWM pickups — to meet the diverse needs of Syrian customers.”
This partnership represents a significant milestone for Ghassan Aboud Automotive, highlighting its role in advancing mobility solutions and reaffirming its long-term commitment to Syria. Customers in Syria will soon be able to experience the latest GWM models through dedicated showrooms and after-sales service centres operated by Ghassan Aboud Automotive.
