Ray-Ban has wrapped up AZIMUTH, the electrifying music festival mixing art, music, fashion and culture in AlUla’s beautiful desert landscape. The who’s who of the music world flocked to Thanaya to celebrate in signature Ray-Ban style, with the iconic eyewear brand acting as principal sponsor this past weekend from September 25 – 26, 2025.
The Ray-Ban stage welcomed an incredible line-up including Akladios, Bedouin Burger, BRQ, Chiati, Hifi, Nesta, Nic Merheb, Priss, Tala Mortada, Vinyl Mode and Zeina. Global superstars and local talents all styled their favorite Ray-Ban frames on stage, delivering two unforgettable nights under desert skies.
Meanwhile, Ray-Ban framed AZIMUTH with mesmerizing installations and branded moments across the site. Visitors discovered the giant Wayfarer Puffer in signature Ray-Ban red and fun freestanding mirrors.
Synonymous with the world of music, Ray-Ban frames have been worn by the most iconic artists throughout the decades. This exciting sponsorship in the Kingdom of Saudi Arabia demonstrates the brand’s cultural cachet that transcends borders and generations.
