Resal Unveils Major Announcements at Money20/20 Middle East: Global Expansion, Product Launch, and Next-Gen Financial Infrastructure
Resal, the Saudi fintech innovator transforming loyalty, rewards, and alternative finance, made a strong impact at Money20/20 Middle East, announcing three strategic milestones that underscore its ambition to lead the global programmable value economy.
- Expansion: Resal x Runa Partnership for Global Payouts
Resal announced a strategic partnership with Runa, granting access to Runa’s Pay to Card capability and enabling seamless payouts across 60+ global markets.
● Runa provides the infrastructure, network and compliance framework
● Resal powers the end-user experience, ensuring enterprises, NGOs, and platforms can send payouts directly to beneficiaries’ payment cards with speed, security, and transparency.
This marks a major milestone in Resal’s mission to simplify alternative finance and redefine how organizations manage payouts, stipends, and rewards at scale.
“We’re thrilled to be working with Resal, a true innovator redefining how millions of people experience rewards and financial flexibility. Their vision for creating seamless, impactful user experiences aligns perfectly with Runa’s mission to power global payouts with speed, security, and scale. Together, we’re opening new possibilities for organizations and consumers across the region and beyond.” Aron Alexander, Founder & CEO, Runa
- Product Launch: Introducing Resal Pay
Resal launched Resal Pay, a breakthrough solution that enables the redemption of loyalty points, cashback, and rewards with a selected group of partners, providing customers with more flexible and valuable ways to use their digital benefits.
● For consumers: Resal Pay transforms dormant value into everyday spending.
● For merchants: It drives incremental revenue by unlocking new spending flows.
Resal Pay bridges the gap between loyalty ecosystems and real-world commerce, empowering both businesses and customers with smarter financial flexibility.
- Embedded Finance Innovation: API-Driven Micro-Loans
As part of the fast-growing embedded finance market in MENA — projected to reach USD 10 billion by 2030 — Resal introduced an API-powered micro-loan solution designed specifically to support micro-lending companies and financial platforms.
The solution enables:
● Embedded Lending via API: Business partners can issue restricted-use, closed-loop cards spendable only at designated merchants.
● Compliance & Transparency: Full auditability with funds tracked from issuance to redemption.
● Seamless Integration: A white-labeled API for quick deployment while preserving partner brand experience.
“By equipping micro-lending companies with programmable infrastructure, we are enabling them to deliver smarter, safer, and more inclusive credit solutions to their customers,” said Hatem Kameli, Founder & CEO of Resal.
About Resal
resal is a Saudi company pioneering the innovation and development of smart financial solutions for non-cash value (AltFin), including loyalty points, vouchers, miles, and digital cards. With its new solutions, resal pay and resal connect, the company is reshaping the future of this space: resal pay enables loyalty points to be used seamlessly as a payment method across its merchant network, while resal connect provides a unified platform that links banks, loyalty programs, and merchants into an interoperable network.. It provides integrated technology solutions for enterprises, merchants, and individuals through its diverse offerings, which include Resal for Business, Resal for Merchants, and the Resal app with its built-in wallet. The company is distinguished by its strategic partnerships with more than 1,000 partners across government entities and the private…
