Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has unveiled a bold new chapter in its brand story with the introduction of Weegio, a pint-sized alien traveler who embodies the brand’s spirit of exploration and innovation.This marks the first time a travel brand in the MENA region has introduced a character to personify its identity, setting Wego apart in a crowded marketplace.
A Human-Centered Design
Weegio is designed to add a human touch to the brand through storytelling, creating a closer and more emotional connection with its diverse audience. The character embodies values of curiosity, humor, and a love for travel, becoming a trusted companion for travelers with varying interests.
Its unique alien design is closely tied to the platform’s visual identity, incorporating the company’s bold colors and playful energy. Weegio communicates in a special language called “Weegish”, developed with the help of professional sound engineers and AI , through which the company conveys its slogan: “The best travel deals in the Universe” across videos, social media, and various marketing campaigns.
Digital Engagement
Commenting on this, Roxana Nicolescu, VP Brand Marketing at Wego, said:
“People don’t connect with logos; they connect with stories and personalities. With Weegio, we’ve created a character that feels alive — a curious, helpful, and funny guide who represents the way our users feel about travel. He simplifies complex features, reacts to trends, and makes the Wego experience not just useful, but also entertaining.”
“Weegio represents a big step forward for us as we continue to innovate in how we connect with our audience. He’s more than a mascot — he’s a flexible content anchor that allows us to tell stories, explain features, and tap into culture in a way that is authentic and instantly recognizable. This refresh gives us a powerful edge as we build stronger connections with younger generations of travelers and differentiate Wego in the global travel space.”
An Innovative Identity
The new character helps refresh Wego’s identity by humanizing the brand through content and storytelling, creating a distinctive visual identity with a recurring symbol for better recall. It also focuses on attracting young travelers by combining humor with cultural references that resonate with their generation and aspirations.
This update streamlines content creation with an adaptable character and usage across campaigns, while bridging the community and brand by making Weegio a voice for travelers’ emotions and wanderlust.
Initial Release
With Weegio now being rolled out across Wego’s digital platforms, users will encounter him in social media campaigns, animated skits, humorous images (memes), travel tips, as well as in potential offline formats such as merchandise and app filters. This reinforces the company’s commitment to being more than a travel booking app, becoming a companion throughout every traveler’s journey.
Flexible Bookings
It’s worth noting that the Wego platform and app offer cutting-edge tools for comparing flights and accommodations, alongside smart booking features such as flexible dates and price alerts. They also provide diverse travel content and personalized recommendations to inspire travelers and help them discover new destinations, as well as periodic reports and studies tracking travel trends and market developments.
