EXEED Sales Surge 15.1% in June! Strengthening Leadership as China’s Premium Auto Brand in Europe

• Global Premium Market Expansion: Since its initial overseas launch in 2019, EXEED has steadily entered markets in the Middle East, Eastern Europe, Central Asia, and South America. Beginning in April this year, EXEED expanded into Europe, with the RX PHEV ranking among the top in key market segments in the UK, Italy, Spain, and Poland, achieving a sales volume of 11,899 in June—representing a 15.1% increase year over year!
• International Honors: In design, EXEED has won prestigious awards such as the American IDA Gold Award and Italian A’ Design Award & Competition. In premium markets, it was honored as “Best Premium 6 & 7-Seater SUV of 2024” in the Arab region. Additionally, its ultimate performance earned it a Guinness World Record for “most moving cars weaved through in 30 seconds.”
• Flagship Luxury VX: With a class-leading 192kW/400N·m powertrain and vectoring 4WD system (enhancing rear axle torque by 33% and enabling 45° extreme climbing), it conquers rugged terrains. Its 2+3+2 flexible seating and 784L-1800L expandable trunk (plus 29 storage spaces) deliver a mobile palace-level luxury experience.
• Tech Pioneers RX PHEV/RX: The RX PHEV features EXEED’s self-developed 3rd-generation hybrid tech and the world’s only “quad-motor 4WD” system, achieving 0-100km/h in just 4.9s. With an over 1,100km combined range (160km pure EV) and 1.2L/100km ultra-low comprehensive fuel consumption, it balances long-distance travel and fuel economy. The RX delivers ultimate driving dynamics with its 192kW/400N·m class-leading power.

On July 1, EXEED announced another remarkable June sales exceeding 11,899, representing a 15.1%  increase year over year. In the European market, the RX PHEV has gained tremendous popularity among consumers in countries including the UK, Italy, Spain and Poland, ranking among the top sellers in its segment with overwhelming market demand.

Simultaneously, EXEED is accelerating its Middle East expansion by launching a comprehensive new product matrix consisting of the flagship luxury VX, performance benchmark RX PHEV and RX, along with the premium new energy EXLANTIX series in Saudi Arabia, leveraging its cutting-edge technological DNA to redefine luxury mobility standards in the Middle East market.

EXEED: Forged Globally, Born for More

In 2017, EXEED launched its first model TXL at the Frankfurt Motor Show, marking its commitment to establishing an emerging premium automotive brand. In 2019, the brand officially commenced its global expansion under the “Born for More” philosophy, progressively entering key markets including Eastern Europe, the Middle East, Central Asia, and South America—with Saudi Arabia serving as the strategic first stop in the Middle East.

To date, EXEED has won over 440,000 customers worldwide and maintained its position as China’s top-selling premium automotive brand in overseas markets for five consecutive years.

EXEED’s global success stems from its relentless pursuit of product excellence. In terms of design, the brand has earned continuous recognition from prestigious international awards: 2022 American IDA Gold Award, 2023 American MUSE Design Platinum Award, and 2024 Italian A’ Design Award along with German if Design Award.

In premium markets, its VX model was honored as “Best Premium 6&7-Seater SUV of 2024” in the Arab region. For performance, EXEED’s EXLANTIX ES successfully set the Guinness World Record for “most moving vehicles slalomed in 30 seconds,” demonstrating world-class capabilities that rival global top-tier brands.

Leveraging its parent company’s robust R&D infrastructure, EXEED has established a global network of 8 R&D centers collaborating with over 300 laboratories, bringing together more than 25,000 top engineers and scientists. With over 31,000 patent applications, it has created a highly efficient research and development ecosystem.

The brand has also implemented a comprehensive validation system covering multiple extreme scenarios, conducting millions of kilometers of real-world tests: optimizing high-altitude powertrain response across Brazil’s 300-1500m elevation ranges; verifying anti-corrosion and waterproof performance in Indonesia’s 75% humidity conditions; calibrating climbing capability on Mexico’s 6% gradient slopes; and completing ultra-high-speed stability challenges on Germany’s unlimited-speed autobahns—all to achieve uncompromising global reliability.

For the Middle East’s unique harsh environments featuring extreme heat and sandstorms, EXEED conducts rigorous solar exposure tests and sand-sealing validation to forge premium mobility experiences worthy of user trust.

Flagship Luxury VX: All-Terrain Adaptation & Spacious Excellence

The EXEED VX redefines premium mobility for Saudi users through exceptional performance, dynamic handling, and versatile space, delivering a mobile luxury experience. Powered by a class-leading 192kW/400N·m powertrain and equipped with a vectoring 4WD system, it boosts rear-axle torque by up to 33%, enabling 45° extreme climbing and single-wheel escape—dramatically improving passability and handling experience in complex road conditions.

Inside, its innovative 2+3+2 seven-seat layout and 29 smart storage solutions maximize practicality. The trunk capacity expands from 784L to 1800L, offering effortless space customization. By seamlessly fusing cutting-edge technology with refined luxury, the VX bridges high-end business and premium family lifestyles, setting a new benchmark for luxury mobility.

RX PHEV/RX: Full-range Performance & Ultra-long Range

As the brand’s strategic new energy model in the Saudi market, the RX PHEV is equipped with EXEED’s self-developed hybrid technology and the world’s only quad-motor 4WD system, achieving 0-100km/h acceleration in just 4.9 seconds. Notably, the RX PHEV also features a class-leading all-electric range of 160km and a combined range exceeding 1100km, coupled with comprehensive fuel consumption of only 1.2L/100km. Thus, it not only alleviates range anxiety but also delivers exceptional fuel efficiency.

Based on Saudi Arabia’s current fuel price of 2.33 SAR/liter, compared to the official average fuel consumption of 10L/100km for mainstream Saudi models, the RX PHEV saves: (10L – 1.2L) × 100 = 880L of fuel per 10,000km, resulting in cost savings of: 880L × 2.33 SAR = 2050 SAR.

EXEED’s new-generation fuel-powered RX delivers class-leading power of 192kW/400N·m, combined with an efficient transmission system for rapid acceleration response, enabling seamless transitions between desert excitement and urban comfort in milliseconds.

As China’s premium automotive brand leading overseas expansion for five consecutive years, EXEED is taking Saudi Arabia as its strategic pivot to deepen its comprehensive Middle East layout. Through precise deployment of its luxury product matrix and continuous localization of services, EXEED will undoubtedly deliver a premium mobility experience that exceeds expectations for Saudi users with cutting-edge technology.