The original ‘Winged B’ design was created by F. Gordon Crosby in 1919. Developments followed in 1931, the 1990s and 2002, but the new 2025 design is the biggest change to the instantly-recognisable mark in more than a century of history.
Created in-house by Bentley’s own design team under the watchful eye of Director of Design Robin Page, the new Winged B is the first step of the next chapter for the Bentley brand and its DNA. Crafted with confidence, care and creativity, the new emblem is symbolic of an exciting future for Bentley.
The new emblem has been revealed on the front of an as-yet unseen new future vision concept car, which in turn heralds the start of a new era of Bentley design language.
Set to be revealed next week on 8 July, the concept – while not production intent – gives a hint of the direction in which Robin will be leading Bentley design for a new line-up of products in the future, inspired by an iconic Bentley of the past.
