Arabia Talents Sets the Stage for the Next Decade of Creator-Led Commerce in MENA
Record-breaking 2024 fuels a new era of influencer licensing, real-time transparent analytics, and creator-to-brand transformation.
Arabia Talents, the Middle East’s leading influencer marketing and talent management agency, today declared its intent not just to build on a record-breaking 2024: but redefine what’s next. As the region’s creator economy scales into a $10B+ opportunity, Arabia Talents is laying the groundwork to lead the next ten years, where creators evolve into product brands, and data-driven transparent strategies become the standard.
With 1.26 billion views, 182 signed creators, and 5590 pieces of content produced in 2024, the agency isn’t just reflecting on its growth: it’s leveraging it. Arabia Talents is launching the region’s first influencers licensing program in partnership with BBM Licensing to turn its roster of digital creators (casters, gaming and non-endemic talents) into consumer brands across fashion, beauty, home decor and lifestyle categories.
Strategic Milestones for 2025 and Beyond
· 1.26 billion views from 61 brand activation campaigns and 5590 content pieces produced in 2024
· Arabia Talents transforms artists into consumer brands by launching the first regional influencer licensing program in collaboration with BBM Licensing.
· Release of a free one-pager market snapshot on the state of gaming and lifestyle influencers across MENA, now available for download.
These milestones signal a new chapter not only for the agency but for the entire regional influencer economy. At the heart of this transformation is the upcoming launch of ArabiaInsights.com, a proprietary analytics platform designed to give brands unmatched transparency and control; from shortlisting talent to tracking ROI in real time.
“With over 750 million views on Reels and Shorts alone, short-form video has formally risen to the top, according to data from 2024. Thanks to its distinctive multi-action algorithm, TikTok continues to rule the MENA market in terms of both reach and engagement depth”, according to Ahmad Hannouneh, Head of Agency at Arabia Talents. “Impressions by themselves are no longer a valid indicator.
Today, proven performance, platform-native narrative, and interactivity are what count. Across 61 campaigns, our creators produced more than 5,500 pieces of content, demonstrating a conscious move toward real, mobile-first stories. To ensure that every dirham spent has a quantifiable impact, our soon-to-be platform, ArabiaInsights.com, will provide clients with a clear, real-time perspective of performance”.
Arabia Talent’s parent company, Esports Middle East LLC (ESME), has long been at the forefront of MENA’s digital and gaming scene. Founded in 2014, ESME has build industry defining platforms such as esports-me.com and ArabEsports.com. As the region’s gaming sector is projected to exceed $2.6B by 2025, Arabia Talents is positioned as a central player in the convergence of gaming, influencer marketing, and creator-led commerce.
According to Saeed Sharaf, Founder & CEO of Esports Middle East LLC, the parent business of Arabia Talents, “2024 was our most transformative year yet—not only in scale, but in impact.” “We are putting even more effort into platform-native narrative, creative strategy, and data transparency.
We’re thrilled to introduce ArabiaInsights.com this year, a proprietary platform that offers our clients unmatched control over every stage of the campaign lifecycle, from performance reporting to influencer shortlisting. Influencer marketing, completely explained. “
Arabia Talents continues to represent more than 90 exclusive creators with a combined reach of 299 million followers and over 344 cross-platform channels. Leading voices like Nour Mar5 (31.5M) and Om Sayf (29.5M) are already defining what it means to be the next generation of multi-platform brand ambassadors.
Download the Free MENA Influencer Report
To mark this evolution, Arabia Talents is offering a free one-pager industry snapshot covering the current state of gaming and lifestyle influencers in the Middle East. The report includes exclusive data on platform performance, engagement rates, and creator trends—available now at [https://www.arabiatalents.com/blog/state-of-influencers-marketing-mena-2025 ] and find out more about how Arabia Talents can boost the visibility of your company in the area.
