BPG Bates PanGulf, part of WPP – www.bpggroup.com), has appointed accomplished marketing and communications leader Norah Saud Alsaja as General Manager of BPG Arabia as the company strengthens its presence and capabilities in KSA.
Norah, a Saudi National, comes with almost two decades of experience delivering innovative strategies for brands across the US, Middle East, and Africa. As General Manager of BPG Arabia, she will lead branding, strategic communication, CX, PR, Social, and creative campaigns tailored to the evolving Saudi market, helping government entities and private organizations achieve their goals.
Norah has vast experience launching successful campaigns for large-scale initiatives in Saudi Arabia, including the FIFA Club World Cup and Noor Riyadh. She has worked with global organizations such as P&G, General Mills, and Henkel, in addition to spearheading transformative projects under Vision 2030, such as the Riyadh Art initiatives, during her tenure with the Royal Commission for Riyadh City.
Avi Bhojani, Group CEO of BPG, said: “We are delighted to welcome Norah to the team. Her track record of working with leading Saudi and international brands, coupled with her deep cultural understanding of the evolving Saudi landscape, stood out for us – and we are excited for her to be a significant part of business expansion plans in the Kingdom.
BPG’s CX first and integrated by intent positioning aligns with Saudi Arabia’s rapid digital transformation – and we are confident that Norah will be able to take our creative capabilities to the right partners in this dynamic market.”
Norah Alsaja, General Manager of BPG Arabia, said: “I am excited to lead BPG’s integrated communications and ‘digital first’ approach in KSA. Saudi brands are increasingly looking to work with agencies that bring innovative thinking and integrated strategies to the table – and I believe BPG’s legacy of working on trailblazing campaigns in the region and their expertise in multi-disciplinary practices puts them at the forefront of the business. I look forward to working with the team to drive profitability and growth in the Kingdom.”
Norah holds a degree in Systems Management from Georgetown University and an MPH in Communications from George Washington University. She is a graduate of the prestigious Misk2030 Leaders Program and a member of the Saudi Leadership Society, having been recognized for her leading role in shaping the Kingdom’s communications landscape.
Norah is supported in KSA by a quality team of 14 across Riyadh and Jeddah, supplementing resources from BPG’s flagship Dubai Office, Kuwait’s largest office—BPG—and BPG’s Global Cloud resources.
