Saudi Arabia Champions Design Innovation with Governmental Backing at Interiors & Furniture Show Jeddah

• The Architecture and Design Commission, showcases initiatives to empower young talent and promote sustainability
• Inaugural event to showcase Saudi Arabia’s leadership in design and architecture, supported by national transformation goals

The inaugural Interiors & Furniture Show (IFS) Jeddah 2025 is set to redefine the design landscape in Saudi Arabia’s Western region this month, with a strong focus on empowering the Kingdom’s younger generation to lead the future of interior design, architecture, and sustainability. In strategic partnership with the Architecture and Design Commission –organized by dmg events, the exhibition will take place from February 18 – 20 at the iconic Jeddah Superdome.

In line with the objectives of Vision 2030, Saudi Arabia recognises its true wealth lies in the potential of its younger generation and is committed to equipping them with the skills and training required to become leaders across all fields, from science and technology to the creative industries.

IFS Jeddah supports by providing a platform for the next generation of designers to develop their talents, collaborate with global brands, and contribute to shaping the country’s future as a regional hub for creative industries and innovation.

“We are committed to fostering a vibrant and innovative design culture in Saudi Arabia,” said Dr. Sumayah Al-Solaiman, CEO of the Architecture and Design Commission. “The Interiors & Furniture Show Jeddah serves as a vital platform to celebrate creativity, nurture young talent, and advance Saudi Vision 2030’s goal of positioning the Kingdom as a global hub for design and architecture. Through this collaboration, we aim to inspire the next generation of designers and drive sustainable innovation within the industry.”

As Jeddah’s first exhibition focused on interiors and furniture, IFS highlights cutting-edge trends, celebrates innovation, and fosters collaboration across the design community. A key initiative of the event is the launch of the “What IFS?” Student Activation Programme, which offers final-year interior design students a rare opportunity to gain real-world experience.

As part of IFS Jeddah, students from three Jeddah-based universities – Dar Al-Hekma University, Jeddah International College, and King Abdulaziz University – will collaborate with leading brands Al Guthmi, Elegant Home, and Siera Light to create three innovative design installations.

Guided by distinguished design mentors, including Sultan Yaghmour, a Saudi architect and the founder of Realm Design; Jawaher Al Moarawi, an award-winning interior architect renowned for her bold and eclectic designs; and celebrated Saudi interior designer Iman Abuljadayel, the initiative highlights the Kingdom’s commitment to nurturing young talent. These unique creations, set to be unveiled during the event, exemplify Saudi Arabia’s dedication to inspiring and empowering the next generation of designers.

Reflecting on her involvement, Abuljadayel said: “Participating in the student activation initiative at the Interiors & Furniture Show Jeddah has been a rewarding experience. As a mentor, it is a privilege to guide aspiring designers, offering them real-world exposure and empowering them to excel in their field. Platforms such as IFS Jeddah play a vital role in bridging the gap between education and professional practice, fostering a new generation of creative talent.”

In addition to mentoring students, Abuljadayel will participate in the panel discussion focused on inspiring future spaces in the Western Province, on the first day of the show at the IFSpeaks conference. Panellists will include Amani Ibrahim, Partner and Executive Director at Kristina Zanic and Consultants, Shahzad Azam, Founder & Chief Operating Officer at IDA Global, JS Anand, Founder of LEVA Hotels  and will be moderated by Saeed Albially from Rua Al Madinah will moderate the panel.

The panel will explore the transformative impact of luxury hospitality on tourism in the region, offering insights into integrating sustainable practices to attract eco-conscious travellers and leveraging innovative design to enhance Saudi’s appeal as a premier destination.

The event will also serve as a hub for innovation and sustainability in the interiors and furniture sector. With more than 100 exhibitors, IFS Jeddah will showcase a diverse range of products, from furniture and decorative lighting to workspace solutions, textiles, and technology. The event is expected to attract more than 5,000 visitors, including interior designers, architects, contractors, hotel owners, and government representatives, offering unparalleled networking and sourcing opportunities.

Elaine O’Connell, Senior Vice President of Design & Hospitality at dmg events, highlighted the broader vision of IFS Jeddah, stating: “The launch of Interiors & Furniture Show Jeddah marks a significant milestone in Saudi Arabia’s journey towards becoming a global hub for design and innovation. This event is more than just an exhibition – it’s a celebration of creativity, sustainability, and collaboration.

With initiatives such as the ‘What IFS?’ Student Activation Programme and a line-up of influential speakers and exhibitors, IFS creates a platform that bridges the gap between emerging talent and industry leaders. We are proud to provide a space where ideas flourish, partnerships are forged, and the future of design takes shape in the Kingdom.”

The Interiors & Furniture Show offers businesses an unparalleled platform to expand their reach and connect with a highly targeted audience. By attracting specifiers, interior designers, and buyers at the sourcing stage, the show enables exhibitors to present their innovations to the right decision-makers.

Extensive networking opportunities allow participants to engage with industry influencers, peers, and potential clients to build meaningful collaborations. Additionally, the event provides a unique opportunity to amplify brand exposure in one of the world’s fastest-growing markets, leaving a lasting impression on a diverse audience while generating high-quality leads and elevating businesses within a thriving industry.