The Ascott Limited Announces Landmark Signing of The Crest Collection in Riyadh
The Ascott Limited, in partnership with Homod Altheeb Holding, is bringing The Crest Collection to Riyadh, marking the brand’s debut in Saudi Arabia. Located in the prestigious An Nakheel district, this high-end property will feature elegantly designed rooms, luxury amenities, and first-class facilities. The project aligns with Saudi Arabia’s Vision 2030, reaffirming Ascott’s commitment to growth in the Kingdom and enhancing Riyadh’s position as a global tourism hub.
Riyadh,: Gulf Tech News
The Ascott Limited, a leading international lodging operator, is proud to announce the signing of its first The Crest Collection property in Saudi Arabia, in collaboration with Homod Altheeb Holding. Located in Riyadh’s prestigious An Nakheel district, this landmark development marks a significant milestone in Ascott’s rapidly expanding regional portfolio and aligns with Saudi Arabia’s Vision 2030 to elevate tourism across the Kingdom.
The signing of The Crest Collection in Riyadh also represents a pivotal step in the brand’s international expansion, further solidifying its reputation for excellence in global hospitality. Joining renowned locations such as Paris, London, Tokyo and Singapore, the Riyadh property underscores The Crest Collection’s dedication to delivering distinguished experiences in prominent destinations worldwide.
Set to open in January 2028, this opulent 5-star development will feature exquisitely designed hotel rooms, serviced apartments, and suites, catering to both leisure and business travelers. Guests will experience an array of premium amenities, including specialty dining restaurants, a signature ‘Reading Room’ lounge and café, and comprehensive wellness facilities featuring a pool, gym, and treatment rooms. For business travelers, the property will also offer state-of-the-art meeting and multi–functional spaces, making it a prime destination for corporate and social gatherings.
Strategically located on King Fahd Road, the property is surrounded by key commercial and lifestyle hubs, including King Abdullah Financial District, Riyadh Digital City, andKingdom Tower. In addition, high-end shopping destinations such as Gallery Malland Al Faisaliah Mall are just a short drive away, placing the property at the center of Riyadh’s vibrant urban landscape with excellent connectivity.
Vincent Miccolis, Managing Director for The Ascott Limited, Middle East, Africa, and Turkey, said: “This iconic project marks an exciting milestone for The Ascott Limited as we debut The Crest Collection in Saudi Arabia, further strengthening our growth and presence in the Kingdom. Renowned for its exceptional properties that blend the heritage of a destination with unique character and sophistication, The Crest Collection epitomizes bespoke hospitality. Partnering with the esteemed Homod Altheeb Holding, we are proud to bring a property of timeless elegance, prestige and excellence to Riyadh’s burgeoning hospitality landscape.”
Mohammad Homod Altheeb, Vice Chairman of the Board of Directors, Homod Altheeb Holding, said: “We are pleased to partner with The Ascott Limited to bring the first The Crest Collection to the Kingdom of Saudi Arabia. This landmark development highlights our shared commitment to advancing Saudi Arabia’s Vision 2030. With its prime location, sophisticated design, and world-class amenities, this property will set a new benchmark for hospitality in Riyadh, further solidify the city’s reputation as a premier global destination, and contribute to Homod Altheeb Holding’s expansive vision in hospitality and tourism.”
This prestigious development reflects the unique heritage and timeless sophistication of The Crest Collection, providing an elevated experience for discerning guests and redefining hospitality excellence in Saudi Arabia.
