HONOR Participates In Chinese New Year Celebrations at Diplomatic Quarter in Saudi Arabia

The event highlighted the importance of cultural immersion gave visitors a hands-on experience with the upcoming HONOR Magic7 Pro smartphone

On January 10 and 11, 2025, the Diplomatic Quarter in Riyadh came alive with the vibrant colors and traditions of the Chinese New Year.

Organized by the Chinese Embassy in Saudi Arabia, the event, themed “Welcoming the Spring Festival with Warmth and Celebrating the Chinese New Year,” offered a perfect blend of cultural heritage and cutting-edge innovation, creating a memorable experience for visitors from across the Kingdom.

The event welcomed Prince Faisal bin Bandar, chairman of the National Esports Association, alongside ambassadors from Vietnam, Thailand, Singapore, Japan, Venezuela, the Czech Republic, Romania, Bulgaria, Austria, Ireland, India, Azerbaijan, and more.

Their participation highlighted the universal appeal of the Chinese New Year as a platform for unity and cultural exchange.

Visitors had the opportunity to immerse themselves in a rich variety of traditional activities, including Xinjin rope weaving, sugar painting, paper cutting, embroidery, and traditional Hanfu experiences. Live performances of Chinese folk music added an authentic touch to the festivities.

The Game Hall was another focal point of excitement, featuring traditional games like pitch-pot (throwing arrows into a pot), cuju (an ancient Chinese football game), and chuiwan (a Chinese game similar to golf).

As part of the event’s contemporary offerings, HONOR partnered with the globally acclaimed mobile game Honor of Kings to create an immersive e-sports zone. This exciting collaboration brought the game’s characters to life through cosplayers and showcased the revolutionary gaming performance of the upcoming HONOR Magic7 Pro.

Attendees experienced the device’s exceptional capabilities, powered by the Snapdragon 8 Elite Mobile Platform, which ensured smooth gameplay and advanced AI features. Visitors also captured their moments with the HONOR Magic7 Pro’s AI Portrait photography feature and received instant, high-quality prints as keepsakes.

This collaboration seamlessly showcased the cutting-edge innovation of HONOR devices and the captivating gameplay of Honor of Kings, while celebrating the vibrant Saudi market and promoting a deeper appreciation for the richness of diverse cultures.

The event ignited widespread excitement among visitors, inspiring a growing interest in similar cultural experiences that celebrate tradition and innovation.

As the launch of the HONOR Magic7 Pro approaches on January 15, 2025, in Dubai, the device is set to redefine the smartphone experience with unparalleled performance and innovation.

Follow HONOR on social media for the latest updates and be part of this journey of cultural celebration.