Foodics Unveils Three Strategic Partnerships at HORECA, Empowering Restaurant Operations with its Expanded App Marketplace

bessan helmi 3 days ago

0 20 2 minutes read

odics, the award-winning all-in-one restaurant management and payment tech solutions company, has just raised the bar at HORECA in Riyadh with the announcement of three strategic partnerships. Led by Kamal Marghalanai, VP of Revenue at Foodics, these collaborations are set to further expand the company’s ecosystem and empower restaurants, cafes, and cloud kitchens across the MENA region.

Foodics’ partnership with Deliverect, Arzagplus, and ShopBrain, demonstrates its unwavering commitment to providing comprehensive solutions that address every operational need of restaurants, cafes, and cloud kitchens, helping businesses streamline their operations and accelerate growth. Furthermore, this also cements Foodics’ leadership in the sector, reinforcing its position as the preferred platform that is enabling F&B businesses to thrive in an ever-evolving industry.

With more than 90 apps integrated into the Foodics App Marketplace, these new partnerships bring added value and enhance the platform’s capabilities. Deliverect, a global SaaS company, simplifies online ordering by seamlessly integrating delivery services, improving order management, and reducing operational friction. Arzagplus revolutionizes procurement with its sourcing platform, designed to simplify the purchasing process for hotels, restaurants, cafes, and even home-based businesses. Meanwhile, ShopBrain’s AI-powered, cloud-based solution optimizes inventory, procurement, and sales, enabling restaurants to make smarter, data-driven decisions. These integrations not only streamline complex operations but also provide powerful tools to boost profitability.

Ahmad Alzaini, Co-Founder and CEO of Foodics, emphasized the importance of these partnerships, stating: “We are committed to fostering an integrated App Marketplace ecosystem that empowers the F&B industry, and that is the largest of its kind across the MENA region. Partnering with Deliverect, Arzag Plus, and ShopBrain represents a significant step forward in this mission. Creating an end-to-end solution that connects all the essential business technologies restaurants need, these new additions bring innovative solutions to our ecosystem, offering restaurants enhanced tools for operational efficiency and profitability.”

Empowering over 30,000 F&B businesses across 30 countries, Foodics has consistently delivered transformative technology solutions that optimize operations, improve customer experiences, and fuel business growth. With its expanding global footprint, the company remains at the forefront of innovation, equipping restaurants to thrive in the dynamic and competitive F&B landscape.

Foodics is the leading restaurant and payment tech company in MENA, with an innovative 360° SaaS ecosystem making it a pioneer in the regional F&B industry. Formally licensed as a Fintech company by the Saudi Central Bank (SAMA), the company’s vision is to build a complete restaurant management ecosystem that enables owners to run their operations seamlessly and grow their business. Its mission is to empower restaurant and merchant owners with a comprehensive cloud-based POS system to enrich their operations. Foodics caters to every segment of the F&B sector from traditional dine-in restaurants, cafés, quick service restaurants, bakeries, food trucks through to cloud kitchens and non-food micro-retailers. Since its inception in 2014, it has successfully processed over 6 billion orders through the platform and raised a record USD 170m in Series C round, making it one of the most promising SaaS companies to emerge from the MENA region.