RUUD Partners with Modern Electronics to Be Its Exclusive Distributor, Bringing Advanced Air Conditioning Solutions to Saudi Arabia
Growing HVAC Sector Sees Increased Demand Across the Kingdom: RUUD Partners with Modern Electronics to Be Its Exclusive Distributor, Bringing Advanced Air Conditioning Solutions to Saudi Arabia
Al Riyadh: Gulf Tech News
A strategic collaboration between RUUD, a brand in the HVAC industry under Rheem Middle East, and Modern Electronics, to become the exclusive distributor for RUUD’s air conditioning products in the Kingdom of Saudi Arabia, comes at a pivotal time when the HVAC sector in Saudi Arabia is witnessing substantial growth, driven by increased demand across various sectors including residential, commercial and industrial markets.
The HVAC market in Saudi Arabia is projected to grow significantly, with a compound annual growth rate (CAGR) of 4.2% from 2021 to 2026. The demand surge is attributed to the Kingdom’s rapid urbanization, extensive infrastructure projects and a growing emphasis on energy-efficient solutions. Major infrastructure developments under Vision 2030 are further propelling the need for advanced HVAC systems.
Modern Electronics, renowned for its extensive distribution network and commitment to exceptional customer service, is well-positioned to meet this growing demand. The partnership with RUUD will enable Modern Electronics to deliver high-quality, reliable cooling solutions tailored to the specific needs of Saudi consumers.
Brian Hempenstall, General Manager of Rheem Middle East and Africa, stated: “We are thrilled to partner with Modern Electronics as our exclusive distributor in Saudi Arabia. This collaboration underscores our commitment to providing premium HVAC solutions that meet the diverse needs of our customers in the region.”
Samer Bachour, General Manager of Sales at Rheem Middle East and Africa, added: “Modern Electronics’ market expertise and comprehensive understanding of the Kingdom’s HVAC demands make them an ideal partner. Together, we are dedicated to delivering innovative, energy-efficient cooling solutions that cater to the evolving needs of Saudi consumers.”
Wajih Beiruti, CEO of Modern Electronics, expressed his excitement about the partnership: “We are delighted to join forces with RUUD to bring their best-in-class HVAC products to our customers in Saudi Arabia. By leveraging our local market knowledge and extensive distribution network, we aim to deliver the latest and most advanced cooling solutions, ensuring exceptional quality and value for our consumers.”
RUUD’s parent company, Rheem Middle East, has a strong reputation for providing highly customized and engineered HVAC solutions. In addition to expanding its product offerings, Rheem Middle East is committed to supporting the local HVAC sector’s development. Earlier this year, Rheem Middle East also launched an Innovation Learning Center (ILC) in Riyadh, aimed at training young Saudis and boosting local expertise in the HVAC industry.
This partnership and RUUD’s dedication to expanding its market presence and delivering advanced cooling solutions to meet the growing demand in Saudi Arabia highlights the Kingdom’s growing demand for HVAC solutions and appeal as a key market.
