: REDTAG, the Middle East’s leading value-fashion and homeware brand, has launched a super-value offer in commemoration of the KSA Founding Day. The limited-period offer, running from 18th February to 5th March 2024, is the latest of many thoughtful initiatives the homegrown brand has launched over the years, especially marking national events and milestones in the Kingdom.
REDTAG is a household name in KSA, with a stellar track record of providing value to customers. In addition to its value-based pricing and superior quality, REDTAG is known specifically for designing clothes that draw upon global trends while staying rooted in the local culture. Over the years, the homegrown brand has consistently expanded its physical stores and e-commerce presence in KSA, in a move reflective of its admiration for the country and its people.
“Due to its recent ratification following multiple progressive reforms in Saudi, the Founding Day signals the break of a new dawn in the country. At REDTAG, we are optimistic about the emerging business opportunities and the ongoing socioeconomic changes resulting from those reforms,” noted Shehbaz Shaikh, Chief Retail Officer of REDTAG. “With the super-value offer of four items for SAR90, we join in the celebrations,” Shehbaz added. Customer centricity is at the core of every offer and initiative REDTAG has launched over the years. The ongoing ‘New Lower Prices’ initiative is a testament to that approach. The value-centric brand has just launched its Spring 2024 ensemble characterized by the season’s newness. The specialized collections and thoughtful offers, combined with uncompromising quality and value, have helped REDTAG build a tiered loyalty program — RT Rewards — of over 10 million members in the region.
