RIYADH – March 16, 2021 – Global technology brand, OPPO, recently reporting as the No.1 smartphone brand in China (Source: Counterpoint), broke new ground by introducing its latest ‘AI All-scene Photography Expert’ Reno5 series of smartphones in the Middle East to an invited audience, including over 50 media representatives and technology influencers from Saudi Arabia.
At a virtual event themed ‘Featuring: You’, OPPO announced its all-new first-ever all-5G Reno5 series comprising, Reno5 Pro 5G, and Reno5 Z 5G smartphones that are equipped to deliver industry-leading portrait videography and photography and superior video quality to capture every memory, no matter what the surroundings. The event also saw the regional debut of OPPO Band – a smartwatch-size device with continuous SpO2 monitoring, which helps track the physical activities of the user for a healthier lifestyle.
Ethan Xue, President of OPPO Middle East and Africa said, “The launch of our all-new Reno5 series is guided by our theme of ‘Technology for Mankind, Kindness for the World’. We put our heart and soul into innovating for the benefit of people. From equipping customers for 5G that is now available across the Kingdom, to developing tools for people-centric photography and videography to help users to master their creative expression, OPPO is always bringing to market devices that meet customer demands.”
“Since launching in Saudi Arabia in 2019, OPPO has demonstrated incredible growth to become one of the most popular smartphones in the Kingdom. Our aim is to pursue the creation of best technology products with cutting-edge design that will shape the future not only for smartphones but for intelligent connectivity, and the introduction of the new ‘AI All-scene Photography Expert’ Reno5 series with its superior quality photography and videography will appeal to the tech-savvy, hyper-connected Saudi society.”
AI All-scene Photography Expert
The Reno5 series establishes itself as the photography expert in any scenario with AI-powered features that allow users to master every single moment. The new AI Highlight Video on Reno5 Pro 5G combines OPPO’s Ultra Night Video Algorithms and Live HDR Algorithms to significantly enhance video quality in dim light and backlit scenes.
A brand new dual-view video enables both the front and rear cameras to work simultaneously – ideal for vloggers who want to remain in the action at all times.
Iconic design with finishing touches
Reno5 Pro 5G continues the Reno series’ tradition of ultra-sleek form and imaginative design. The phone has been precision-engineered to be just 7.99mm thin and 184 gm light. The upgraded OPPO Reno Glow process makes its way to the Reno5 Pro 5G on both Galactic Silver and Starlight Black colors.
Superior gaming moments
Reno5 Pro 5G truly shine when it comes to gaming, thanks to innovative hardware and exclusive software powered by the ColorOS 11.1 that is designed to deliver a more immersive and fluid gaming experience. Features such as Gaming Shortcut Mode, Gamer Mode, Bullet Screen Messages and Adjustable Gaming Touch, create an environment for users to be totally immersed in entertainment.
OPPO Reno5 Z 5G
The youngest member in the Reno5 family is the Reno5 Z 5G – it is designed and introduced in celebration of the dynamic vibes of the rising GenZ. Adding to the 5G chip and System Performance Optimizer of its Reno5 Pro 5G siblings, the new Reno5 Z 5G also boasts built-in photography features from Ultra Night Video Quad Camera to Dual-View Video, AI Color Portrait Video and AI Scene Enhancement 2.0.
OPPO Band with continuous SpO2 monitoring
Introducing a new member of the OPPO IoT product family, the OPPO Band is a smartwatch size device developed to help users identify sleep problems by monitoring blood oxygen saturation (SpO2) every second during sleep and provide them with suggestions to have a better sleeping routine. After 16 months of continuous research and development on blood oxygen monitoring, the OPPO Band’s SpO2 sensor is designed to monitor your blood oxygen saturation second-by-second, taking a total of 28,800 readings during a typical 8-hour night’s sleep.
The new OPPO Reno5 Pro 5G, 12GB+256GB, is open for pre-order now and will be available from 25 March at a retail price of SAR 2,799. OPPO Reno5 Z, 8GB+128GB, will be available from 5 April at a retail price of SAR 1,499, and OPPO Band at SAR 199.
