Nissan Saudi Arabia Takes the Nissan Tat’ees Championship into the Digital World through Fortnite
Jeddah, Gulf Tech News
Nissan Saudi Arabia has unveiled a custom digital map inspired by the Nissan Tat’ees Championship within Fortnite, marking a new step in translating the thrill of dune driving from the desert into the digital world. The immersive experience captures the essence of the championship while celebrating its strong cultural roots through an interactive format designed for digital-native audiences.
Commenting on the initiative, Abdulilah Wazni, Marketing, Product, and Customer Experience Director at Nissan Saudi Arabia and the Middle East, said: “At Nissan, our approach is grounded in engaging with audiences within the spaces where they are most active today. As gaming continues to evolve into a powerful platform for interaction and experience-building—particularly among digital-native generations—bringing the Nissan Tat’ees Championship to Fortnite allowed us to reimagine a sport deeply embedded in Saudi culture through a dynamic digital lens. This initiative reflects our long-term commitment to building meaningful, authentic connections with the next generation through interactive and culturally relevant experiences.”
Originally created to celebrate power, speed, and precision across demanding sand courses, the Nissan Tat’ees Championship draws inspiration from the Kingdom’s long-standing passion for dune driving as a defining expression of its desert heritage. The championship reflects Nissan’s continued commitment to supporting desert motorsports and strengthening its connection with the Saudi community—building on more than 70 years of presence in the Kingdom through initiatives that honor local values while evolving in line with the interests and engagement styles of new generations.
Extending the championship beyond the physical arena, Nissan has brought the Tat’ees experience to Fortnite through a custom-built digital map that mirrors the competitive spirit of the real-world event. Players are invited to explore an interactive interpretation of dune driving within a dynamic virtual environment inspired by the challenges and excitement of the championship.
This initiative represents an integrated model that brings together a professional, on-ground motorsport championship with a digital gaming experience, creating a seamless connection between the physical and virtual worlds. It reflects the evolving nature of audience engagement through interactive platforms and aligns with Nissan Saudi Arabia’s focus on creative innovation and delivering experiences rooted in local culture and tailored to audience interests.
The custom digital map is now live within Fortnite, enabling players in the Kingdom and internationally to engage in an open, immersive experience inspired by Saudi dune driving and the spirit of Tat’ees.
