Ford MYNM Fuels 24-Hour Movement Challenge with Saudi Triathlete Yasmeen Shaaban to Raise Type 1 Diabetes Awareness
Mohamed Yousuf Naghi Motors – Ford proudly sponsored the 24-Hour Movement Challenge, where Saudi triathlete Yasmeen Shaaban completed over 100 km on foot along the Jeddah Corniche.
As the lead sponsor, Ford MYNM supported the challenge end-to-end, driving awareness for Type 1 Diabetes while reinforcing the brand’s commitment to community health, empowerment, and meaningful social impact across the Kingdom.
Held from November 21 to November 22, the event aligned with World Diabetes Day and collaborated with Sela Medical Group’s Type 1 Diabetes Day. The challenge showcased the transformative power of movement in diabetes management and inspired individuals across Saudi Arabia to join the cause.
Ford MYNM provided the F-150 pickup truck as the official support vehicle that accompanied Yasmeen throughout the full 24 hours. The vehicle delivered essential logistical, hydration, medical, and equipment support.
The challenge drew remarkable engagement from the community. Supporters walked alongside Yasmeen at various points during the 24 hours—creating a powerful sense of unity and shared purpose.
A Powerful Achievement
Yasmeen, who has lived with Type 1 Diabetes since she was three years old, has become one of the Kingdom’s most inspiring figures in endurance sports. Her impressive athletic record includes Ironman 70.3 races in California and Egypt, prominent features on CNN, MBC, and Arab News, and becoming the first Saudi woman to complete the Riyadh Marathon.
“We are incredibly proud to have supported Yasmeen in this extraordinary accomplishment,” said Maryam Alyamani, Ford MYNM Marketing Manager. “Her determination, strength, and courage reflect the very spirit of Ford.
Strengthened by Partnerships
Key partners including Sela Medical, Red Bull, ASICS, Nawa Foods, Brew92, and Oakley supported the event; all contributing to the amplified reach and impact of the challenge.
Ford MYNM remains dedicated to supporting initiatives that drive positive change, elevate local talent, and promote the health and well-being of communities across Saudi Arabia.
