Celebrating its first anniversary, the all-new Patrol cements itself as an icon, with over 50% sales growth in H1 FY25

• With its most complete line-up ever, including the Patrol PRO-4X and the exclusive, most powerful all-new Patrol NISMO, there is a Patrol for every driver

• Combining endurance and trust, with a digital-first experience, the all-new Patrol epitomises Nissan’s commitment to giving drivers peace of mind – no matter the environment or terrain

One year after the global debut of the all-new Nissan Patrol in the Middle East – one of the automaker’s most significant markets – the upgraded model is proving a sensation with customers, with sales of the new generation increasing by over 50% year-on-year in the first half of the fiscal year (FY25).
Highlighting Nissan’s commitment to innovation and meeting shifting customer needs, the Patrol continues to evolve while staying true to its core. With an expanded line-up now including the region’s first Patrol PRO-4X and the most powerful Patrol NISMO ever – developed exclusively for the Middle East – Nissan has created a legendary line-up for every situation, ensuing exceptional demand despite evolving buyer trends and increasing competition, with the sales to prove it.
A leading model in the region for over 70 years, the Patrol continues to combine strength and endurance, with Nissan’s ecosystem of technology, connectivity and customer care. The all-new Patrol stays true to this, ensuring a digital-first experience that evolves with drivers’ needs. This includes the Patrol as the first global Nissan model to integrate the new MyNissan Ownership feature into the MyNissan App, simplifying vehicle care with direct access to service bookings, test drive scheduling, and curated lifestyle experiences – ensuring peace of mind for customers all though one integrated smartphone app.
To celebrate this milestone and the one-year anniversary since the global debut of the all-new Patrol in the Middle East, the brand hosted a symbolic celebration in the UAE desert. A convoy of more than 20 Patrols, led by the Patrol NISMO, Patrol PRO-4X and Patrol V6T Platinum, formed a striking spectacle through the dunes, guided by three black horses including one ridden by a horsewoman. The moment captured the Patrol’s enduring connection to the desert and its deep roots in the local heritage, a fitting celebration for the SUV that has defined power, progress and prestige in the region for over seven decades. With attendance from senior Nissan executives from across Japan, Europe and the Middle East, the celebration underscored the Patrol’s continued role as a cornerstone of Nissan’s global SUV strategy and its deep connection to the region.
Richard Candler, Vice President, Global Product Strategy, Nissan Motor Co., said: “The Patrol continues to play an essential role in Nissan’s global product portfolio, and represent the pinnacle of our wider SUV strategy, engineered with precision, elevated by innovation, and shaped by one of the most influential markets in the world. The Patrol has evolved into a technologically advanced SUV driven by innovation, with continuous software updates that enhance safety, performance and comfort, ensuring it remains at the forefront of progress. The Middle East has long defined the Patrol’s identity, inspiring our teams globally and setting the benchmark for trust, strength and prestige.”
Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS, Nissan and INFINITI, added: “The Patrol has always stood for strength, progress and connection – values that mirror the spirit of the Middle East. Over the past year, customer response to the all-new Patrol has been overwhelmingly positive, exceeding expectations across the region. To buy a Nissan Patrol has become synonymous with buying complete peace of mind in the car, and the services behind it. We listened closely to what our customers wanted, and delivered – creating the dedicated all-terrain Patrol PRO-4X and making the Patrol NISMO even more powerful, while ensuring that every version reflects the needs and aspirations of our customers. As we unite the complete Patrol family, we honour an icon that offers more power, more precision and more intelligence than ever before – inspired by the region and embraced around the world.”