Findings Reflect the UAE’s Increasing Awareness of Water Conservation and Smart Hydration Solutions
A new independent double-blind taste test has found that 90% of participants rated the carbonated water from the GROHE Blue Home water system as refreshing, while 88% described it as thirst-quenching and 87% as invigorating. The study places GROHE Blue Home among the top performers across ten taste categories, confirming its reputation as a premium, sustainable alternative to bottled water.
Developed in Germany, the GROHE Blue Home water system transforms ordinary tap water into filtered, chilled, and sparkling water, all at the touch of a button. Combining smart technology with elegant design, it delivers convenience, sustainability, and taste directly from the kitchen faucet.
Conducted by a renowned German testing and analysis institute, the study invited 60 participants to compare water from two tap-based systems and eight leading bottled water brands (both PET and glass). Neither the participants nor the supervisors knew which sample they were evaluating. Across all parameters, from refreshing and sparkling to neutral taste and pleasant fizz , GROHE Blue Home achieved consistently high scores, with 80% of testers praising its fine bubbles and clean, balanced flavor.
Beyond taste, the GROHE Blue Home water system provides a convenient and eco-friendly way to enjoy filtered, chilled, and carbonated water straight from the faucet. Delivering up to three liters per hour, it eliminates the need for bottled water, helping households reduce both CO₂ emissions and plastic waste. The tested model featured the GROHE Blue Magnesium + Zinc filter, which purifies water in five stages, removing limescale, heavy metals, and unwanted odors, while enriching it with essential minerals such as magnesium and zinc.
According to the GROHE Water Insights 2025, the Middle East, and particularly the UAE, stands out globally for its awareness and action on water conservation:
- 72% of respondents identify water scarcity as a major issue.
- 80% view efficient water use as a personal responsibility.
- 60% have already installed water-saving fittings in their homes , the highest rate among all surveyed regions.
This growing consciousness supports the UAE’s national sustainability goals and reflects consumers’ readiness to embrace smart solutions such as GROHE Blue Home water system, which combine premium taste with environmental responsibility.
To inspire healthier hydration, GROHE has also introduced a collection of easy-to-make water recipes using fresh fruits, herbs, and spices, from lemon-basil infusions to energizing ginger teas, all perfectly paired with still or sparkling GROHE Blue water.
