Play Cinemas Redefines Moviegoing with Engaging Experiences and Affordable Entertainment Across Saudi Arabia

• Play Cinemas, Saudi Arabia’s first accessible, high-quality and value-driven entertainment cinema brand, has been launched with venues at Jamea Plaza – Jeddah, and Amwaj Mall in Dhahran
• Play Cinemas offers affordable entertainment and engaging experiences

Play Cinemas, Saudi Arabia’s first accessible, high-quality and value-driven entertainment cinema brand, has been launched, offering moviegoers across the Kingdom greater access to a diverse range of immersive entertainment experiences.

Introducing film fans around the country to its rich range of engaging cinematic offerings, the brand has officially been launched with welcoming locations at Jamea Plaza – Jeddah, and Amwaj Mall in Dhahran, where people, friends and families will be invited to connect with one another and create memories they will cherish for years to come.

Play Cinemas offers affordable experiences that make moviegoing accessible to everyone while maintaining exceptional quality. All Play Cinemas locations feature the latest projection and sound technologies — including Dolby, Barco, and NEC systems — delivering immersive viewing experiences that meet global standards.

Fully aligned with Vision 2030 and the long-term goals of the General Entertainment Authority (GEA) and Ministry of Culture, Play Cinemas is committed to transforming the Saudi moviegoing experience, making high quality entertainment accessible to everyone, everywhere.

The brand’s well-appointed and family-friendly locations at Jamea Plaza – Jeddah and Amwaj Mall underline its commitment to ensuring rewarding cinematic experiences are enjoyed by all, regardless of where they live or what they earn.

Set apart by its focus on delivering memorable cinematic experiences at affordable prices, the brand aims to elevate every visit to the cinema into fulfilling journeys in which film fans are empowered to embark on adventures that blend the very best of Saudi tradition and identity with the joys of modern, inclusive cinemagoing.

Housing five fully-equipped and stylishly designed auditoriums, Play Cinemas’ new Amwaj Mall – Dhahran venue holds up a mirror to the brand’s vision for the future of immersive Saudi entertainment, reflecting its commitment to curating engaging moviegoing experience that meets the needs and demands of the Kingdom’s film fans.

Catering to families and young audiences, the cinema also features an expansive Play N Chill area that includes a generously stocked snack bar with a diverse array of beverage refill options.

Emphasizing the brand’s commitment to redefining the Saudi cinemagoing experience, Khaled Jafar, Founder and Managing Partner, Play Cinemas, said: “Saudi Arabia continues to make progress on its journey of transformation, distinguishing itself on the global stage as a thriving leisure and entertainment hub.

Considering the Kingdom’s immense potential and the surge in demand for quality entertainment, we know that more work can still be done, in line with Vision 2030, to reshape its entertainment landscape, changing it for the better.

He added: At Play Cinemas, we are committed to becoming people and families’ preferred moviegoing destination of choice, setting ourselves apart as a one-stop-shop for affordable, high-quality experiences — a place where film lovers can experience the extraordinary, every day.”

As part of its mission to bring cinema and high-quality entertainment experiences closer to every community across the Kingdom, Play Cinemas has also outlined ambitious expansion plans to launch state-of-the-art venues in Dammam, Al Kharj, Al Ahsa (Hofuf), Yanbu, and Al Madinah.

With 60% of the country’s population being under the age of 35 and more people demanding accessible moviegoing outings that they can enjoy with friends and relatives, the introduction of Play Cinemas’ unique brand of offerings will accelerate the development of an advanced entertainment ecosystem.

It will bolster the national economy and contribute to the transformation of society, enhancing communities across the country.