Zscaler to Showcase Zero Trust Everywhere as Cybersecurity Theme Sponsor at GITEX 2025

Zscaler, Inc., the leader in cloud security, today announced it will demonstrate the power of the Zscaler Zero Trust Exchange with Zero Trust Everywhere at GITEX 2025, where it is serving as the official Cybersecurity Theme Sponsor.

The company will use the event to present the latest advancements in its AI-driven cloud security platform and to showcase Zscaler Cellular, an industry-first solution that secures IoT and OT devices through a simple cellular SIM card. 

As one of the largest technology events in the world, GITEX provides Zscaler with a platform to showcase its commitment to cybersecurity innovation and digital transformation. Its latest innovations will be demonstrated on the show floor of the Dubai World Trade Center in Hall 24, C30, Cyber Valley, at the Zscaler stand.

The company will present how Zero Trust Everywhere can help organizations address the complex risks facing today’s enterprises, from data protection and IoT security to securing modern workforces in hybrid and cloud-first environments.

A major highlight at GITEX will be the presentation of Zscaler Cellular, introduced earlier this year as the latest addition of service to the cloud security platform.

This solution enables Zero Trust communication for IoT and OT devices using only a cellular SIM card, without requiring additional software agents or VPNs. Each device is automatically isolated into its own private segment, ensuring there is no attack surface, while connections are securely routed through the Zscaler platform.

As enterprises expand their use of connected devices in factories, supply chains, logistics hubs, and campuses, Zscaler Cellular ensures resilient connectivity and eliminates hidden vulnerabilities that traditional approaches cannot address.

“Zscaler pioneered Zero Trust by first securing users, then extending protection to cloud environments, and later to enterprise branches. With Zscaler Cellular, we are now bringing the same power of the Zero Trust Exchange to IoT and OT devices,” said Nathan Howe, Senior Vice President of Innovation and Product Management, at Zscaler. “This simple and scalable solution securely connects devices to any cellular network, isolates them to eliminate the attack surface, and ensures all communication is protected.”

At GITEX, Zscaler will also showcase its advanced data security platform. Organizations today face the challenge of protecting sensitive information that no longer resides in one location but moves across cloud applications, endpoints, and mobile devices. Traditional tools can no longer give businesses a clear picture or strong control over their data in this environment.

With the rapid rise of AI tools and autonomous agents, organizations must also be prepared for new data loss scenarios that emerge from their widespread use. Zscaler Data Security uses AI-driven discovery and classification, full TLS/SSL inspection, and unified policies to secure data everywhere.

These solutions not only reduce risk but also support compliance with global and regional regulations, including GDPR and NIS2, giving enterprises both protection and peace of mind.

Another key focus will be the security of IoT and OT devices, which have become a new attack surface. Many of these devices were not designed with security in mind, yet they are central to modern industries such as manufacturing, logistics, and energy.

Zscaler will show how its Zero Trust Exchange allows enterprises to identify, classify, and segment these devices so they can be securely connected without exposing critical systems. By stopping lateral movement and preventing ransomware attacks, organizations can maintain operational continuity, protect infrastructure, and enhance employee and plant safety.

Zscaler will highlight how its platform secures modern workforces and workloads. Employees, contractors, and partners need fast and seamless access to applications across different environments, yet legacy solutions like VPNs and firewalls create poor user experiences and increase risk.

With Zscaler for Users and Workloads, enterprises can enforce strong security controls, deliver direct access to private and SaaS applications, and use end-to-end visibility to improve performance. This approach reduces costs and complexity while improving productivity and business agility.

Through these innovations, Zscaler is extending its vision of Zero Trust Everywhere. The model eliminates implicit trust and applies Zero Trust principles across users, devices, workloads, applications, and now cellular-connected environments.

This approach not only strengthens defenses but also simplifies IT operations and enables organizations to scale securely in a rapidly evolving threat landscape.

By combining innovation with simplicity, Zscaler is redefining enterprise security and helping organizations embrace digital transformation with confidence. The Zero Trust Exchange ensures that security is no longer a barrier but a foundation for growth in an increasingly connected world.