Lighting the Path for Tomorrow’s Leaders: Celebrating International Youth Day with Samsung Innovation Campus
The month of August celebrates International Youth Day, where the world turns its gaze towards the aspirations, potential, and promise of youth.
In Saudi Arabia, Samsung Innovation Campus – a global flagship program under Samsung’s corporate citizenship agenda – marks its sixth year of empowering young minds. Partnering locally with Misk Foundation, the leading youth-focused NGO in the Kingdom, Samsung brings this world-class initiative to Saudi Arabia, building the next generation of AI leaders through cutting-edge training and skills development that directly prepare them for the future job market.
The Power of Partnership to Build Capacity
Every year, Samsung Innovation Campus harnesses the strength of global leadership and local partnership to invest in young Saudis. Samsung’s pioneering approach delivers advanced artificial intelligence education and hands-on capacity building, while Misk catalyzes community engagement and ensures that the impact reaches deep into the Saudi youth networks.
In 2025, SIC is proud to launch two new cohorts, the first with 110 ambitious participants, and the second beginning in September 2025. These cohorts create inclusive spaces where future engineers and technologists collaborate, learn, and unlock real-world solutions with AI at their core.
Empowering Youth for the Future Workforce
As the Saudi and global job markets transform—powered by AI, automation, and emerging technologies—Samsung’s Innovation Campus stands committed to making mastery of these tools accessible to youth. Each graduate emerges not only job-ready but equipped to lead in roles that haven’t even been invented yet.
Samsung’s dedication goes far beyond technical skills; it’s about empowering youth as architects of innovation, champions of sustainable development, and changemakers in their communities.
At Misk, we believe youth aren’t simply preparing for the future — they’re actively shaping it. Our partnership with Samsung reflects a shared commitment to equipping young minds with the skills, confidence, and vision needed to lead meaningful, lasting change. Asma Aljasser – Misk Skills Director
Voices of Tomorrow: Testimonials from SIC Participants
The stories of the participants are a testament to this vision:
Sari Algahtani** shares:
“I hope to apply what I’ve learned in SIC to build impactful AI solutions, especially in areas that intersect with education, sustainability, or public service. My goal is to become a data scientist or AI engineer who creates tools that truly benefit people and communities.”
Dhai Al Mulla describes the program’s unique value:
“I chose SIC because it is backed by two highly respected organizations, Samsung and Misk. Their reputation and commitment to quality education give this program significant weight on my resume, and I’m confident it will have a real impact on enhancing both my technical skills and overall readiness for the AI job market.”
Elaf Abutaki reflects on her journey:
“Samsung Innovation Campus has been a turning point in my personal and professional growth. The program didn’t just teach me AI techniques — it taught me how to think critically, solve problems creatively, and collaborate with like-minded peers. I now feel more confident and prepared to contribute meaningfully to Saudi Arabia’s digital future.”
Investing in Youth, Building a Brighter Future
On International Youth Day, Samsung Innovation Campus reaffirms its pledge: Today’s youth are not just tomorrow’s workforce, they are innovators, creators, and leaders poised to shape a brighter, bolder future for all.
With every cohort, every lesson, and every personal success story, SIC and Misk Skills change lives—fueling Saudi ambitions and a vision where youth drive prosperity, innovation, and sustainability for generations to come
