Messe Frankfurt and 1st Arabia Conclude Successful Partnership as New Chapter Begins
Messe Frankfurt, one of the world’s leading trade fair organisers, and 1st Arabia Tradeshows and Conferences, a prominent Saudi-based event management company, have announced the conclusion of their partnership as both organisations move forward with their evolving strategic priorities.
Since the inception of their collaboration, both teams have worked hand-in-hand to deliver a series of high-impact trade exhibitions in Saudi Arabia, contributing to the development of key industries and supporting international business exchange in line with the Kingdom’s Vision 2030.
The conclusion of the partnership reflects a natural progression in Messe Frankfurt’s regional journey, as the company continues to deepen its presence in the Saudi market through a more direct operational model. This milestone also highlights the maturity and growth of the MICE sector in the Kingdom.
“We are proud of everything we have achieved together with 1st Arabia,” said Azzan Mohamed, Managing Director of Messe Frankfurt Saudi Arabia. “Our partnership has been built on mutual trust, shared ambition, and a joint commitment to excellence. As we embark on this next chapter, we remain sincerely thankful for the collaboration and extend our best wishes to Mr. Bilal and his team for continued success in all their future endeavours.”
Commenting on the conclusion of the partnership, Bilal Al Barmawi, founder and CEO of 1st Arabia Tradeshows and Conferences, said: “Working alongside Messe Frankfurt over the past years has been an honour and a rewarding journey for all of us at 1st Arabia. Together, we delivered platforms that supported business, innovation, and knowledge exchange across key sectors. We congratulate Messe Frankfurt on their next phase of growth in the Kingdom and look forward to exploring potential avenues of cooperation in the future.”
Both parties express deep appreciation for the shared accomplishments and reaffirm that the conclusion of this partnership is marked not by an end, but by a strong foundation and mutual goodwill for the years ahead.
