TikTok has published a phenomenal success story spotlighting Mohamed Yousuf Naghi Motors – Ford, marking the platform’s first-ever regional case study featuring an automotive brand.
The TikTok campaign, executed during Ramadan, a high-stakes season for car sales in Saudi Arabia, produced exceptional results: over 3.8 million impressions, more than 8,000 leads and a 40% qualification rate.
This recognition by TikTok, celebrates the dealership’s innovative approach to digital engagement, which yielded record-breaking performance in lead generation and test drive conversions. The numbers speak for themselves, positioning Mohamed Yousuf Naghi Motors – Ford as a leader in digital automotive marketing.
A Shift to TikTok-First Marketing
As the official Ford distributor for the western and southern regions of Saudi Arabia, Mohamed Yousuf Naghi Motors has always pushed to combine world-class automotive service with locally relevant marketing. The brand recognized a powerful shift in consumer behavior, toward mobile-first, short-form and highly visual content, and met it head-on by embracing TikTok as a performance platform.
Partnering with Smartest Media, the Mohamed Yousuf Naghi Motors – Ford team launched a full-funnel campaign that used TikTok’s Lead Generation Ads with Instant Forms, enabling users to express interest in Ford models without ever leaving the app. CRM integration ensured immediate lead management, while precise audience targeting by region, model and interest category refined reach to the most relevant users.
Instead of adapting traditional content, Mohamed Yousuf Naghi Motors – Ford created TikTok-native videos featuring high-energy visuals, trending audio and rapid edits that showcased models like the Explorer, Ranger, Bronco, Everest and Taurus. The campaign content felt native to the platform yet strategically delivered the brand’s promotional Ramadan message in a way that was both aspirational and accessible.
With TikTok’s strategic guidance, creative best practices were tightly aligned with user preferences, an important factor in the campaign’s success.
“Partnering with TikTok and Smartest Media during Ramadan allowed us to connect with our audience in a format they truly engage with, short-form, mobile-first video.
The results speak for themselves: high-quality leads, strong conversion rates, and a clear impact on our lower-funnel performance,” said Mohammed El-Khayat, Head of Marketing, Mohamed Yousuf Naghi Motors – Ford.
TikTok’s case study recognition is a significant campaign win and marks a new milestone for the entire automotive industry in the region, showing that platforms traditionally seen as “upper-funnel” can now directly contribute to real-world outcomes such as test drives, dealership visits and conversions.
By being the first automotive account in the region featured by TikTok, Mohamed Yousuf Naghi Motors—Ford has set a new benchmark for digital marketing excellence in the automotive sector. It proves that a new approach to content, combined with the right tools and partners, can drive significant business results.
