– Fresh Designs for the New Season
– A Blend of Arab Heritage and Modern Style
Ein Ghein, a promising Saudi kidswear brand inspired by Arab roots and cultural heritage, announced the launch of its new Fall & Winter 2025 collection, photographed in Paris. The brand continues its journey of offering contemporary designs for children, made from eco-friendly fabrics, carrying both cultural identity and a sense of belonging.
“I’ve always dreamed of making Arabic part of our children’s everyday lives — not just in books or school, but in their clothing and how they express themselves,” said Dima Bashir Al Azem, Founder of Ein Ghein. “With our new Fall/ Winter 2025 collection, reflected in a beautiful Paris photoshoot, we reaffirm our commitment to creating contemporary kidswear that blends comfort, elegance, and pride in Arab identity.”
The new collection was designed by 3 talented fashion designers from Italy, Tunisia and Portugal, who curated and carefully crafted these pieces, which got manufactured in Egypt using natural and organic fabrics and dies, chosen for their softness on children’s skin and their environmental sustainability.
The designs integrate Arabic words and phrases from beloved songs, timeless sayings, and expressions in different dialects — telling cultural stories through fashion for the next generation.
From her side, Elena Pecchi, one of the collaborating designers at Ein Ghein, commented:
“Designing this kidswear collection has been a joyful creative journey. I sought to blend rainbow hues with a balance of digital edge and romantic dreamlike softness, all grounded in Ein Ghein’s sustainable philosophy.
My hope is that every boy and girl wearing these pieces feels carefree and free to express themselves, embracing fashion that honors the brand’s traditions while looking toward a brighter, more responsible future.”
Ein Ghein aspires to make Arabic — both classical and colloquial — a vibrant part of children’s daily lives, offering apparel that reflects their thoughts, dreams, and cultural identity. The brand creates options for mothers, children, and teenagers, from 3 months to 14 years old, blending tradition and modernity with a global fashion sensibility.
