First high-profile Flip under new majority ownership by Nawy brings an exclusive Burj-facing penthouse to market
SmartCrowd, MENA’s first regulated real estate crowdfunding platform, has unveiled its latest Flip opportunity: a rare, sky-high 3-bedroom penthouse in the heart of Downtown Dubai.
This new launch comes as SmartCrowd continues to open up access to premium fractional real estate, having executed the highest number of Flip projects on a crowdfunding platform to date. Interest in SmartCrowd’s Flip product is rapidly growing, with an earlier Dubai Hills Estate Flip project funding in record time, raising nearly AED 5M in under 48 hours of launching on the platform.
The Flip model allows users to co-invest in premium properties with strong value-add potential, which are then renovated and sold within a targeted 9 to 15 months. While long-term investments focus on steady income and appreciation over time, Flip caters to those seeking quicker exits and potentially higher short-term returns, without the hassle of managing the renovation and sale.
The latest Downtown Flip is no exception. Situated on the highest floor, this penthouse boasts panoramic, unobstructed views of the Burj Khalifa. Its oversized layout and double-height ceilings, well above market norms, offer unmatched potential for a significant value-add renovation.
With a target raise of AED 10.9 million over a 9-month expected timeline, this Flip launch reflects SmartCrowd’s ongoing focus on sourcing undervalued, high-potential properties in prime locations, then transforming them into highly marketable, premium residences.
“With growing demand for diversification and greater liquidity, we’re expanding our Flip model to meet investor appetite,” said Riz Ahmed, CEO of SmartCrowd. “This Downtown penthouse is exactly the kind of opportunity we aim to deliver, bringing high-potential, exclusive real estate within reach of everyday investors. With Nawy’s backing, we’re excited to scale this product even further.”
While the Flip model has gained strong traction, it’s designed to complement, not replace, longer-term investments, like Buy and Hold, by offering a broader menu of options tailored to different timelines and return expectations.
Following the same design language as SmartCrowd’s recent Flip success in Central Park Towers, DIFC, this Downtown renovation will blend timeless minimalism with soft, sculptural luxury, a high-demand aesthetic that has already resonated with SmartCrowd investors and the Dubai buyer market.
This Downtown Flip comes just weeks after SmartCrowd’s majority acquisition by Nawy, a leading Cairo-based PropTech backed by e& Capital. The acquisition strengthens SmartCrowd’s operational foundation and unlocks new opportunities for growth, technology integration, and investor reach across MENA.
With over AED 207 million in Flip projects launched to date and four successful exits generating an average 28% net investor return over a 15-month holding period, SmartCrowd’s Flip has established itself as a leading product in Dubai’s dynamic short-term property investment space.
As the UAE’s real estate investment market heads toward a projected $33 billion valuation by 2030, this Flip represents a strategic entry into one of the world’s most exciting and accessible real estate markets.
