kaiyi Auto, the rising Chinese automotive brand, is experiencing significant growth in the Saudi market. The company has recorded a remarkable sales volume and brand awareness during the initial months of its official launch in the Kingdom.
This strong performance follows a strategic move by Taajeer Group, which acquired the exclusive dealership rights for Kaiyi Auto in Saudi Arabia, aiming to enrich consumer options with new brands that combine modern design, quality and competitive pricing.
Since the start of the partnership between Taajeer Group and Kaiyi Auto, the results have become increasingly evident. A well-planned marketing strategy and impactful media campaigns have contributed to enhancing the brand’s presence and strengthening its image among Saudi consumers.
Kaiyi Auto currently relies on the Motor Souq network as its official distributor in the Saudi market. Through this partnership, the brand offers showrooms across various cities, along with a comprehensive digital platform that allows customers to browse available models, review specifications and submit purchase requests with ease.
This flexible model, combining a physical presence with digital convenience, has expanded the brand’s reach and boosted demand for Kaiyi vehicles in a short time.
The brand’s lineup in Saudi Arabia includes a diverse range of models tailored to meet the expectations of different customer segments, offering modern designs, advanced technologies and high safety standards. The carefully calculated prices reflect shifts in consumer behavior and preferences in the local automotive market.
Taajeer Group confirmed this expansion reflects its commitment to introducing promising automotive brands with strong growth potential. The Group also highlighted Kaiyi Auto’s growing popularity, driven by its exceptional value for money and manufacturing quality that aligns with global standards.
Looking ahead, the Group plans to accelerate Kaiyi Auto’s geographic expansion through the opening of new showrooms in both major and secondary cities across the Kingdom. It also intends to launch creative promotional campaigns aimed at strengthening customer loyalty and deepening awareness of Kaiyi’s key product advantages.
With such a promising performance, Kaiyi Auto is steadily establishing itself as one of the most exciting up-and-coming automotive brands in the Saudi market, amid a rapidly evolving industry and growing demand for fresh, value-driven options.
