Motorsport Network, the leading global motorsport and automotive media company, announced today the appointment of renowned industry visionary and innovator Alejandro Agag as a Strategic Advisor to the Chairman of the board.
Agag’s role includes providing strategic guidance on global initiatives, commercial transactions, brand positioning, market expansion, and corporate development. He will also leverage his extensive network across motorsport, media, and investment communities to identify new opportunities and maximize value for the business.
This appointment underscores Motorsport Network’s long-term growth strategy to drive commercial innovation and unlock new value across the global racing and media ecosystem.
“Alejandro brings entrepreneurial vision and industry expertise to Motorsport Network,” said Gary Fegel, Chairman and controlling shareholder of Motorsport Network. “His unique experience, insights and enthusiasm will be a powerful force as we accelerate our business across media, live experiences, and global partnerships.”
Agag has built a remarkable career at the intersection of sport, media, and finance — and is known for creating and scaling innovative racing ventures. Beyond his pioneering work in sustainable motorsport, he has repeatedly transformed new ideas into global sports properties, attracting major brands, investors, and audiences worldwide. His expertise spans across commercial rights management, brand storytelling, investor relations, and strategic dealmaking across multiple sectors.
“Racing today sits at the intersection of sport, technology, media, and business,” said Alejandro Agag. “Motorsport Network is perfectly positioned to thrive in this new era of innovation and fandom. I’m excited to help drive the company’s next chapter of growth and success.”
Agag’s appointment comes at a time of significant momentum for Motorsport Network, as the company expands its presence across digital and live experiences, audience intelligence, and the business of motorsport globally under the leadership of its CEO Werner Brell.
Recent initiatives include the Motorsport Network Global F1 Fan Survey in collaboration with Formula 1, delivering insights into modern fan engagement and emerging audience trends. The company has also launched Autosport Business Exchange (ABX), its flagship leadership series driving strategic dialogue and innovation as investment interest accelerates — with its next iteration slated for October 15th in New York.
