Overview:
For Gulf Tech News, Lauren Huwang’s Q&A shines a spotlight on how ELFBAR and LOST MARY are bringing cutting-edge technology, smart design, and sustainable practices together to redefine the vaping experience for today’s tech-savvy adult users.
From AI-powered customer support to modular production systems and intelligent devices, the brands’ approach showcases their commitment to innovation that puts users first — while ensuring the vaping journey stays safe, customizable, and future-ready for the Middle East and beyond.
Q1) What’s the tech highlight in your latest lineup?
A:
• The ELFX ULTRA — an open system product — stands out by integrating Bluetooth connectivity and a dedicated smartphone application, allowing adult users to track puffs and limit nicotine intake in real time. This enhanced level of control not only shows vapes’ effective role in harm reduction but also reflects how we’re combining youth protection with technology.
• Meanwhile, ELFBAR introduced the King Series in the World Vape Show, the industry’s fullest product lineup with all-inclusive adjustable dimensions, which consists of Ice King, Sweet King, Sour King, and Nic King, allowing adult users to adjust levels of coolness, sweetness, sourness, and strength, setting benchmark for personalized experience.
• All these innovative products are empowered by our QUAQ solution at their cores.
• Launched in 2022 and upgraded annually, our QUAQ solution is a series of atomizing technologies that cover atomizer coils, power modules, and pods — all key components in a vape.
Q2) How do your new products reflect user-centered design?
A:
• Our JoinOne and King Series exemplify our commitment to smarter, more user-centric vaping solutions.
• JoinOne’s design pairs a reusable battery with interchangeable pods, offering portability, flexibility, and convenience.
• We are also preparing to launch an expanded range of compatible pods, giving adult users more options, broader compatibility, and a better price-to-performance ratio.
• The King Series allows users to adjust the level of coolness, sweetness, sourness, and strength, bringing true personalization.
Q3) What’s the role of AI in your customer experience?
A:
• Our AI-powered customer care system operates 24/7, handling thousands of inquiries per month.
• Supporting 21 languages, it ensures fast and seamless assistance for our global adult users, and has reduced response times by 51%.
• We are also applying AI technologies to product development and the whole automated production line.
Q4) Do you see sustainability shaping your innovation?
A:
• ELFBAR and LOST MARY are also deeply committed to social responsibility, integrating environmental, social, and governance considerations into business practices.
• In product design process, both brands have taken a circular economy-oriented approach.
• ELFBAR 600V2 features an upgraded modular design that further simplifies automatic disassembly for easier recycling, while LOST MARY has reduced plastic usage by an average of 10 grams per mid-sized carton.
• Recyclable materials are gradually applied to mass-produced products, raising the recyclability rate of our products to somewhat 80% at the moment.
• In the meantime, we are also working to bring more reusable and refillable products to the market.
• The LOST MARY BM600 TURBO features a detachable and rechargeable battery, thereby enabling efficient sorted recycling.
• The brands’ pilot recycling programme in the UK “GreenAwareness” has also seen an initial outcome. As of December 2024, nearly 240,000 used vapes had been collected and recycled in the UK alone, weighing 7 tons.
• In our newly-released 2024 Sustainability Report, our significant progress across five focuses during the past year was shown,including Sustainable Business and Ethical Governance, Product Safety and User Satisfaction, Climate Action, Employee Wellbeing, and Community Engagement.
