OMODA & JAECOO, the world’s fastest-growing new automotive players, shine in the Middle East
- In just two years, OMODA&JAECOO has expanded to 41 countries worldwide, with cumulative sales surpassing 540,000 units, making it the fastest-growing New Auto Player in global automotive sales. The brand’s Domination of Dubai International Airport — a core global transportation hub — marks a new acceleration in its globalisation strategy.
- OMODA&JAECOO has achieved an in-depth layout in the Middle East market through the establishment of subsidiaries and the infrastructure of spare parts centres. The brand has successfully launched in Saudi Arabia, Kuwait, and the UAE, established subsidiaries in Saudi Arabia and the UAE.
In the automotive industry, what can be achieved in just two years? OMODA&JAECOO has given its answer: a presence in 41 countries, 540,000 units in cumulative sales, and a 370% growth rate in NEV — making OMODA&JAECOO the fastest-growing New Auto Player in the world.
Recently, OMODA&JAECOO took over Dubai’s highest-traffic landmark — Dubai International Airport. This bold move showcases OMODA&JAECOO’s hardcore strength and acceleration on the global stage, marking a new chapter in the brand’s rapid globalization journey.
Global Acceleration: 540,000 Sales in Two Years, the Fastest-growing New Auto Player Worldwide
As an international hub for global business elites and high-net-worth travellers, Dubai International Airport embodies the Middle East’s — and even the world’s — pursuit of quality and innovation. OMODA&JAECOO has precisely targeted this premium traffic gateway, seamlessly integrating its global positioning into the airport’s futuristic spaces. This landmark, hailed as an airborne meeting lounge, not only reflects the evolving demand for premium global mobility, but also serves as OMODA&JAECOO’s super stage to showcase its globalization to the world.
Just as Dubai International Airport connects the world through its dense flight network, OMODA&JAECOO is expanding its global automotive footprint with remarkable acceleration, setting new industry records. In just two years, the brand became the world’s first emerging auto brand to surpass 500,000 units in sales. As of May 2025, cumulative global sales have exceeded 540,000 units, and the market has expanded to 41 countries.
From a regional perspective, OMODA&JAECOO has made remarkable progress in Europe, starting with its launch in Spain in February 2024 and rapidly expanding into seven major markets including Italy and Poland.
The brand has established over 300 showrooms, becoming the fastest-growing New Auto Player in Europe. In May, sales in the UK exceeded 3,000 units, achieving a 1.8% market share and making OMODA&JAECOO the fastest-growing New Auto Player in the UK market. The brand’s performance in Latin America has been equally impressive.
In Brazil, sales surged 87% month-on-month within just two months of launch. The J7 SHS model performed even more strongly, with a 107% month-on-month increase, doubling its sales and rapidly gaining traction in the local market.
The OMODA C5, the brand’s first global model, has become a best-seller, surpassing 10,000 units in sales within just over 10 months of launch. Looking ahead, the lightest off-road outdoor SUV JAECOO J5 and the most NEO CROSSOVER OMODA C7 are set to make their global launch soon.
Middle East Market Layout: Strategic Moves and Deep Localization
When the brand logo of OMODA&JAECOO shines brightly at Dubai Airport, it is not only a showcase but also a sign of the brand’s strategic determination to deeply cultivate the Middle East market.
OMODA&JAECOO has actively expanded in the region with remarkable achievements. The brand has successfully launched in Saudi Arabia, Kuwait, and the UAE, and established subsidiaries in Saudi Arabia and the UAE.
These subsidiaries serve as operational anchors for OMODA&JAECOO’s deep regional presence, demonstrating the brand’s determination to embed itself through localized R&D, adaptation, and supply chain development.
By integrating subsidiaries with local business ecosystems, OMODA&JAECOO continues to build confidence in its vision of long-term and win-win partnerships for Middle Eastern users. On the logistics side, In terms of logistics support, the Saudi market has established its own spare parts warehouse in Dammam, providing 100% spare parts satisfaction rate and guaranteeing spare parts service within 48 hours, providing consumers with timely after-sales service; OMODA&JAECOO has made significant investments to eliminate market concerns, creating an integrated regional warehousing and service center in the Middle East covering 12,000 square meters.
It is not only the first regional integrated warehousing center of OMODA&JAECOO, but also the largest spare parts warehouse for Chinese automotive brands in the Middle East.
Building on its momentum in the Middle East, OMODA&JAECOO has launched the J5 — the best-in-class outdoor light off-road SUV. The JAECOO J5 offers the beat pet-friendly mobility experience and the best outdoor living ecosystem in its class, bringing unprecedented freedom of mobility to Middle Eastern users and inspiring new urban elites to reconnect with nature.
For this reason, on July 3, the top media from four countries will gather in Dubai to test drive JAECOO 5 together and convey the most realistic driving experience to global consumers through in-depth driving experience, officially opening the magnificent chapter of JAECOO brand in the Middle East market.
This is just the beginning! Soon, Riyadh, the capital of Saudi Arabia, will become the next focus stage. By then, the JAECOO family will usher in the first full-series appearance in the Middle East: model lineup: from J5 to J8; power selection: from traditional fuel (ICE) to super hybrid (SHS).
As shown by the core user group of the JAECOO brand-they know the true meaning of savouring life, have the courage to pursue their inner dreams, constantly surpass themselves and achieve extraordinary life. JAECOO was born for such dream chasers. Let us witness the extraordinary road of JAECOO together!
