JETOUR Launches Bold Desert Drive in Oman, Featuring Huawei’s Advanced Wearable Innovations
Oman, June 30, 2025 – JETOUR officially kicked off its collaboration with the Test Drive Fleet Departure Ceremony in Oman on June 22, marking the launch of the JETOUR T2 Hybrid Middle East Road Trip. Huawei participated in this milestone event, highlighting a partnership that positions both brands at the forefront of adventure and the digital lifestyle.
The ceremony opened with an address from JETOUR leadership, reinforcing the brand’s “Travel+” strategy, which merges premium automotive experiences with exploration and travel. “With the T2 hybrid, we are not only showcasing our engineering capabilities, but also inviting consumers to rediscover the spirit of adventure, seamlessly blending innovation, comfort, and culture,” said Region Director -Finn Luan.
The event spotlighted JETOUR’s rugged T2 Hybrid SUV, built for performance in the toughest terrains, alongside Huawei’s cutting-edge smart ecosystem, including the HUAWEI WATCH 5, a sleek, next-generation wearable featuring advanced health tracking, seamless connectivity, and the MatePad Pro 12.2”, a powerful productivity tablet designed for effortless multitasking, creative on-the-go workflows, and immersive entertainment.
As the drivers boarded their vehicles, twelve Bedouin equestrians spurred their horses into a dramatic gallop, circling the fleet in a star-shaped formation amid clouds of the Omani golden desert sand, capturing the bold spirit of Oman in a powerful display. As a token of appreciation, Huawei devices were presented to the fleet drivers, further reinforcing the collaboration and shared commitment to delivering cutting-edge, user-centric experiences.
The JETOUR T2 hybrid showcased its core strengths during the event, including a 3-speed DHT system that delivers dynamic and smooth driving performance, an extended EV range ideal for both city commutes and remote desert adventures, and high-power discharge capabilities that support off-grid activities such as camping, underscoring the vehicle’s versatility and readiness for every journey. Huawei and JETOUR are also collaborating to enhance the smart driving experience.
With a shared vision of elevating the consumer experience, Huawei and JETOUR are also collaborating on groundbreaking innovations to enhance the smart driving experience. They are working on integrating the HUAWEI Watch as a digital key for JETOUR vehicles, providing users with seamless and secure vehicle access directly from their wrist—an innovation reflecting the future of smart mobility.
This road trip signals JETOUR’s ambition to lead in the Middle Eastern automotive market. By aligning with Huawei’s powerful ecosystem, JETOUR is creating a new benchmark in connected travel, designed to meet the evolving lifestyle of consumers across the region.
