Beyond ONE Expands Regional Footprint with Sustainability at Its Core: From Dubai to Riyadh, Redefining the Future of Work
Beyond ONE™, the innovative digital services provider behind Virgin Mobile’s operations across the Middle East and Latin America, continues to push the boundaries of workplace design and corporate sustainability.
With a bold new office opening in Riyadh, Saudi Arabia, and a sustainability-driven headquarters in Dubai, the company reinforces its commitment to empowering people, protecting the planet, and redefining how and where work happens.
A Vision Rooted in People and Planet
At the heart of Beyond ONE’s regional strategy is its belief that offices should be human-centred, future-ready, and environmentally responsible. The company’s Dubai HQ — designed with the intention to feel like a “home away from home” — embodies this philosophy. With adaptive workspaces, natural materials, ergonomic design, and energy-conscious features, the HQ has been recognised for its progressive, wellness-first approach.
From hybrid collaboration zones and soft seating lounges to biophilic design and natural light integration, Beyond ONE’s Dubai office has become a benchmark for how modern offices can balance productivity, wellbeing, and sustainability. It’s a physical manifestation of the company’s commitment to designing “offices with purpose,” as explored in coverage by Identity, AD Middle East, Love That Design and Gulf Business.
“We’re not just building spaces — we’re building environments that inspire creativity, nurture wellbeing, and minimise our ecological footprint,” said a spokesperson from Beyond ONE’s Dubai design team.
Riyadh: A Strategic Step Forward
Following the success of its Dubai HQ, Beyond ONE has officially opened the doors to its new Riyadh office, marking a significant milestone in its growth strategy for Saudi Arabia. Home to Virgin Mobile KSA, FRiENDi Mobile and FRiENDi Pay, the new space is tailored to align with Saudi Arabia’s Vision 2030 while reflecting Beyond ONE’s deep-rooted workplace philosophy.
Developed in collaboration with award-winning studio Design by Mahsa (DBM) and executed with regional partners like Compass KSA, Eire Gulf Interior, and Zoluti, the Riyadh office mirrors the group’s commitment to local culture and sustainability. The space is infused with regionally inspired textures and materials, locally sourced resources, native plant gardens, and smart energy systems.
“Our investment in Riyadh reflects not only our strategic priorities but our promise to deliver the same empowering, human-focused experience to our Saudi team as we do globally,” said Yaarob Al-Sayegh, CEO of Beyond ONE Saudi Arabia.
Sustainable by Design
Whether in Dubai or Riyadh, sustainability is a core design pillar. Beyond ONE integrates:
- Recycled and locally sourced materials
- Energy-efficient lighting and climate systems
- Indoor greenery for improved air quality and mood
- Flexible, adaptive layouts to support evolving work styles and reduce space waste
This commitment reflects Beyond ONE’s mission to not only serve digital consumers through cutting-edge services — but to lead by example in how a business should operate in the 21st century.
A Regional Model for the Future of Work
With offices that feel more like community hubs than corporate cubicles, Beyond ONE is showcasing what the future of work in the Middle East can look like: agile, inclusive, sustainable, and deeply human.
As the company scales its impact across the region, it is building more than just digital services — it is nurturing vibrant ecosystems where people thrive and innovation flourishes. Beyond ONE™, the innovative digital services provider behind Virgin Mobile’s operations across the Middle East and Latin America, continues to push the boundaries of workplace design and corporate sustainability.
With a bold new office opening in Riyadh, Saudi Arabia, and a sustainability-driven headquarters in Dubai, the company reinforces its commitment to empowering people, protecting the planet, and redefining how and where work happens.
A Vision Rooted in People and Planet
At the heart of Beyond ONE’s regional strategy is its belief that offices should be human-centred, future-ready, and environmentally responsible. The company’s Dubai HQ — designed with the intention to feel like a “home away from home” — embodies this philosophy. With adaptive workspaces, natural materials, ergonomic design, and energy-conscious features, the HQ has been recognised for its progressive, wellness-first approach.
From hybrid collaboration zones and soft seating lounges to biophilic design and natural light integration, Beyond ONE’s Dubai office has become a benchmark for how modern offices can balance productivity, wellbeing, and sustainability. It’s a physical manifestation of the company’s commitment to designing “offices with purpose,” as explored in coverage by Identity, AD Middle East, Love That Design and Gulf Business.
“We’re not just building spaces — we’re building environments that inspire creativity, nurture wellbeing, and minimise our ecological footprint,” said a spokesperson from Beyond ONE’s Dubai design team.
Riyadh: A Strategic Step Forward
Following the success of its Dubai HQ, Beyond ONE has officially opened the doors to its new Riyadh office, marking a significant milestone in its growth strategy for Saudi Arabia. Home to Virgin Mobile KSA, FRiENDi Mobile and FRiENDi Pay, the new space is tailored to align with Saudi Arabia’s Vision 2030 while reflecting Beyond ONE’s deep-rooted workplace philosophy.
Developed in collaboration with award-winning studio Design by Mahsa (DBM) and executed with regional partners like Compass KSA, Eire Gulf Interior, and Zoluti, the Riyadh office mirrors the group’s commitment to local culture and sustainability. The space is infused with regionally inspired textures and materials, locally sourced resources, native plant gardens, and smart energy systems.
“Our investment in Riyadh reflects not only our strategic priorities but our promise to deliver the same empowering, human-focused experience to our Saudi team as we do globally,” said Yaarob Al-Sayegh, CEO of Beyond ONE Saudi Arabia.
Sustainable by Design
Whether in Dubai or Riyadh, sustainability is a core design pillar. Beyond ONE integrates:
- Recycled and locally sourced materials
- Energy-efficient lighting and climate systems
- Indoor greenery for improved air quality and mood
- Flexible, adaptive layouts to support evolving work styles and reduce space waste
This commitment reflects Beyond ONE’s mission to not only serve digital consumers through cutting-edge services — but to lead by example in how a business should operate in the 21st century.
A Regional Model for the Future of Work
With offices that feel more like community hubs than corporate cubicles, Beyond ONE is showcasing what the future of work in the Middle East can look like: agile, inclusive, sustainable, and deeply human.
As the company scales its impact across the region, it is building more than just digital services — it is nurturing vibrant ecosystems where people thrive and innovation flourishes.
