TikTok unveils new features to help users discover content and creators they love
TikTok is rolling out new features to enhance content discovery and give users even more control over their For You feed experience. The updates aim to help users across the region to better tailor their content preferences, explore their favorite topics, and discover new creators in a more meaningful way.
New tools to explore your favorite topics
TikTok’s For You feed is at the core of content discovery, connecting people with creators and communities that match their interests.
The platform is now introducing “Manage Topics,” a new feature that allows users to customize how often content related to over 10 popular topics, such as creative arts, travel, nature, and sports, is recommended. While topics will not be removed entirely, this feature helps align recommendations with evolving user interests, making it easier to discover niche creators and content.
Introducing Smart Keyword Filtering
TikTok is enhancing its existing keyword filters with the launch of “Smart Keyword Filter,” which is AI-powered and expands filtering to include related words and synonyms. Users will now be able to manage up to 200 keywords and select which variations to include in their filter settings. This update helps users more effectively control the type of content they prefer not to see.
Empowering through education
The platform will also be introducing a new educational guide that empowers people with tips and tools to understand and shape their feeds in one easy place. This is part of our continuous effort to help people understand how the For You feed works, which also includes features that show why content was recommended, and educational videos that have received over 180 million views around the world.
Recommending content responsibly
All of these updates will be launching for both teen and adult accounts, building on the tools and safeguards that help people have a great For You feed experience on TikTok. These include:
- Applying strict For You Feed eligibility standards to restrict content that isn’t appropriate for a general audience of people from recommendation in For You feeds, and working to prevent content with mature or complex themes from reaching teens through Content Levels.
- Offering additional For You feed tools to help people refresh their For You feed, indicate they’re “not interested” in a video or turn on Restricted Mode to further limit content that may not be comfortable for broad audiences.
- Taking steps to interrupt frequent recommendations of some types of content which are fine when seen occasionally, but may be problematic if seen too often, such as extreme fitness-related content.
With these new tools, TikTok will reaffirm its commitment to empowering users to explore, learn, and connect with content and creators they love, while maintaining a safe and positive experience for all.
